Editorial Board   Guest Author

Mr. Barrett

Edward Barrett

Chief Growth Officer, Zuppler

Ed Barrett is a 30-year sales and marketing veteran and currently serves as the Chief Growth Officer for Zuppler, a global SaaS ecommerce company for food operators based outside of Philadelphia. Mr. Barrett's diverse experience includes sales and marketing leadership positions with software startups, e-commerce companies, consulting firms, travel agencies, medical device manufacturers and non-profit trade associations.

Mr. Barrett has experience growing companies at various stages, from startup to Fortune 50, in multiple industries and across continents. He specializes in developing methodical, predictable, and repeatable systems to drive growth, and is an avid disciple of Peter Drucker. He is a believer in customer led success, continual testing, and innovation.

At Zuppler, Mr. Barrett leads global growth efforts which include expansion into new markets for digital food ordering solutions within hospitality, healthcare, education, and government sectors. In particular, rapidly changing consumer adoption of food ordering technology along with quickly evolving market dynamics has created new expectations for delightful food ordering experiences.

Prior to Zuppler, Mr. Barrett was the SVP and Chief Marketing Officer for the Global Business Travel Association based in Alexandria, VA. During his time there, he tripled global membership and doubled annual revenues, and led a global initiative to modernize its global digital commerce capabilities.

Prior GBTA, Mr. Barrett was the Chief Marketing Officer for Care Rehab and Orthopaedic Products where he led rapid expansion of its FDA approved electrotherapy and traction devices used in physical therapy and post-operative patient care. While at Care Rehab, he led a national effort for accreditation with the Joint Commission as well as payor reimbursement and patient access.

Mr. Barrett earned his BSBA and MBA from Villanova University, and serves as Vice President of the Alumni Association for the graduate business school. He also holds a post graduate certificate in leadership from the Wharton School of the University of Pennsylvania.

Please visit http://www.zuppler.com for more information.

Linkedin Profile: https://www.linkedin.com/company/zuppler/

Mr. Barrett can be contacted at +1 610-938-3377 or ed@zuppler.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.