Editorial Board   Guest Author

Mr. Hurn

Chris Hurn

CEO & Founder, Fountainhead

Chris Hurn is the founder and CEO of Fountainhead and has more than 20 years of leadership experience in the lending industry. Fountainhead is a nationwide, nonbank, direct commercial lending firm that specializes in funding commercial real estate projects, particularly hospitality, and providing growth financing for business owners utilizing SBA 7(a), SBA 504, conventional loans, and most recently, Paycheck Protection Program (PPP) loans.

Mr. Hurn and his executive team have collectively closed over $24.09 billion worth of projects, making them one of the most experienced teams in commercial lending to owners of small-to-midsized businesses. His team's most recent endeavor included quickly converting their business model to accommodate SBA's PPP rollout during the COVID-19 pandemic, and funding more than 7,300 of these relief loans, totaling more than $690 million and saving countless jobs as of July 2020.

Additionally, under his leadership, Fountainhead was recently named to the Inc. 5000 list of fastest-growing companies in America for the second time - and is the ninth fastest-growing firm in Greater Orlando.

Mr. Hurn has become well-known for his advocacy on behalf of small business owners, which has included several stints delivering testimony to the U.S. Senate Committee on Small Business and Entrepreneurship as well as the U.S. House of Representatives Small Business Committee.

Mr. Hurn was named by American City Business Journals as one of the nation's most influential leaders in commercial real estate in 2018. Additionally, he was named "CEO of the Year" in Orlando by the Orlando Business Journal in April of 2019.

Mr. Hurn is a graduate of the University of Pennsylvania's Fels Center of Government (part of the Wharton School of Business at that time) and received two undergraduate degrees, magna cum laude, from Loyola University Chicago.

Please visit http://www.fountainheadcc.com for more information.

Linkedin Profile: https://www.linkedin.com/in/chrishurn/

Mr. Hurn can be contacted at +1 800-770-1504 or chris@fountainheadcc.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.