Editorial Board   Guest Author

Mr. Hardy

Patrick Hardy

President & CEO, Hytropy Disaster Management

Patrick Hardy is CEO of Hytropy.com, one of the leading disaster management companies in hospitality. A Certified Emergency Manager®, Certified Risk Manager® he has extensive experience working with hoteliers and their corporate teams from coast-to-coast doing disaster plans, training, and drills. In 2009, Patrick won the coveted "Teaching Excellence" award from the US Department of Homeland Security.

Mr. Hardy has worked in EMS first response and consulted to the Chief of Staff for the Governor's Office of Homeland Security in Louisiana. In the summer of 2012, he became the first small business owner and youngest person ever to be selected as the National Private Sector Representative to the Federal Emergency Management Agency (FEMA), spending three months in Washington D.C. helping develop a national small business framework.

He has also been a visiting disaster instructor to the National EMS Academy, and wrote the chapters on disaster preparedness, terrorism, and weapons of mass destruction for the new Advanced Emergency Medical Technician Textbook for use in the US National Curriculum.

In 2020, Mr. Hardy launched "Disaster Hawk", which is the first disaster preparedness mobile app in the world that allows companies and families to customized disaster preparedness plans directly on their smart phone. His family disaster plans have been translated into 14 languages, and are being regularly published into the app.

Mr. Hardy has been interviewed on multiple national TV shows, including Good Morning America, and is regarded as the premier small business and family disaster planner in the United States. A recognized expert in disaster preparedness in over 53 industries, his expertise and skill is so extensive that he is known as "America's Disaster Planner".

Please visit http://www.hytropy.com for more information.

Linkedin Profile: https://www.linkedin.com/in/patrick-hardy-862a795b/

Mr. Hardy can be contacted at +1 225-361-3402 or phardy@hytropy.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.