Editorial Board   Guest Author

Ms. Gregg

Annette Gregg

Sr. Vice President, Meeting Professionals International

Annette Gregg, CMM, MBA is Senior Vice President, Experience for Meeting Professionals International (MPI), leading its community engagement, events and education teams and delivering programs for its 16,000 members worldwide.

Ms. Gregg has an extensive background in the meeting and hospitality industry, serving in executive level positions for corporations, associations and non-profits. Her experience includes marketing and event leadership positions at LPL Financial, University of California Los Angeles, the Los Angeles Convention Center, San Diego and Monterey tourism bureaus, and several business event agencies.

Ms. Gregg regularly delivers keynotes on topics including diversity and unconscious bias, promoting women in the workplace, and a variety of professional development topics. She has taught at several universities including leading San Diego State University's Meeting and Event Certificate Program.

Ms. Gregg was elected Instructor of the Year at SDSU, and inducted into the Center for Business Intelligence's Circle of Excellence for her training and speaking. She is an honoree for Women in Tourism and Hospitality, and has won the Coach Award for the Association of Women in Events and Planner of the Year for MPI San Diego.

Ms. Gregg served on MPI's Board of Directors, the board for the Kim Center for Gender Equity, and San Diego Commission for Women and Girls. She was named to the MeetingsNet Changemakers list for her work in women's empowerment.

Ms. Gregg received her undergraduate degree in International Relations at the University of California, Berkeley and later received her MBA from California Miramar University in San Diego.

Please visit http://www.mpi.org for more information.

Linkedin Profile: https://www.linkedin.com/in/annettegregg/

Ms. Gregg can be contacted at +1 760-917-8419 or agregg@mpi.org

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.