Editorial Board   Guest Author

Mr. Mejia

Ruben Mejia

Executive Vice President, SportsArt

Ruben Mejia, Executive Vice President for SportsArt Americas, has more than 24 years of collective experience across the technology, ecommerce and fitness industries.

Mr. Mejia joined SportsArt five years ago, beginning his career as IT Director, maintaining the technology for SportsArt America to ensure all employee technology was running smoothly. Shortly after, he became the Vice President of Innovation where he implemented internal analytics to make sure employee time was spent more efficiently. Through this work, he saved over 200 man hours a year that could be redirected to more impactful duties.

Mr. Mejia worked his way to Chief Technology Officer (CTO) at SportsArt where he became more involved working directly with product technology through client installations. As CTO, he worked hard to make SportsArt products and software more user friendly and efficient.

Mr. Mejia was recently promoted to Executive Vice President in December of 2019 where his focus continues to be on product software and technology. Additionally, in this new role, he is the direct contact for external customers and manages the SportsArt marketing and sales departments.

Prior to his work at the company, Mr. Mejia held other leadership roles, including a combined 18 years in the army and working in the telecommunications industry for the Department of Defense, which launched his career and interest in the technology industry as a whole. After his work in the army, he worked as an IT operations manager for three years at JustFab, the leading fashion subscription company. Under his management, Just Fab went from $150 million to over $500 million/year e-commerce organization.

Today, Mr. Mejia works to continue innovating, while also evolving the SportsArt brand. He is dedicated to telling the SportsArt story and expanding to larger markets.

Please visit http://www.gosportsart.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/rubenmejia/

Mr. Mejia can be contacted at +1 323-203-2269 or rmejia@gosportsart.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.