Editorial Board   Guest Author

Ms. St. Louis

Dara St. Louis

Senior Vice President, Founding Partner, Reach3 Insights

Dara St. Louis is Senior Vice President and Founding Partner at Reach3 Insights, a purpose-driven insights consultancy accelerated by modern technologies, immersive experiences, intelligent analytics and game-changing deliverables.

Reach3 is a sister company to Rival Technologies, a software company developing chat, video, and voice solutions for market research. Reach3's approach leverages software from Rival Technologies, which develops voice, video and chat solutions that make it easy for enterprises to create mobile agile communities of customers, fans or employees enterprises can continuously engage for insights.

With more than 20 years of experience, Ms. St. Louis is a senior marketing research and division insights leader and an established business-builder. She has a long track record of empowering team growth and development and possesses a start-up/growth mentality. Her strong background in consumer products and services includes a specialized focus on the interconnected consumer, shopper and the food service sector.

Throughout her career, Ms. St. Louis has embraced and enabled new technology accelerated solutions in quant, qual and community to deliver results to clients, especially in the consumer and food service sectors. She has extensive experience in research design and methodologies, including insight communities, voice-of-market programs and the application of advanced analytical techniques to business issues.

Prior to Reach3 Insights, Ms. St. Louis held leadership positions at Maru/Matchbox, Vision Critical, Angus Reid Strategies, and Ipsos Reid. She holds an MBA from The University of Edinburgh and a degree in psychology from Laurentian University. St. Louis also completed a post-grad program at Georgian College.

Please visit http://www.reach3insights.com for more information.

Linkedin Profile: linkedin.com/in/dara-st-louis-08950222

Ms. St. Louis can be contacted at +1 647-454-8897 or dara.stlouis@reach3insights.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.