Editorial Board   Guest Author

Ms. St. Louis

Dara St. Louis

Senior Vice President, Founding Partner, Reach3 Insights

Dara St. Louis is Senior Vice President and Founding Partner at Reach3 Insights, a purpose-driven insights consultancy accelerated by modern technologies, immersive experiences, intelligent analytics and game-changing deliverables.

Reach3 is a sister company to Rival Technologies, a software company developing chat, video, and voice solutions for market research. Reach3's approach leverages software from Rival Technologies, which develops voice, video and chat solutions that make it easy for enterprises to create mobile agile communities of customers, fans or employees enterprises can continuously engage for insights.

With more than 20 years of experience, Ms. St. Louis is a senior marketing research and division insights leader and an established business-builder. She has a long track record of empowering team growth and development and possesses a start-up/growth mentality. Her strong background in consumer products and services includes a specialized focus on the interconnected consumer, shopper and the food service sector.

Throughout her career, Ms. St. Louis has embraced and enabled new technology accelerated solutions in quant, qual and community to deliver results to clients, especially in the consumer and food service sectors. She has extensive experience in research design and methodologies, including insight communities, voice-of-market programs and the application of advanced analytical techniques to business issues.

Prior to Reach3 Insights, Ms. St. Louis held leadership positions at Maru/Matchbox, Vision Critical, Angus Reid Strategies, and Ipsos Reid. She holds an MBA from The University of Edinburgh and a degree in psychology from Laurentian University. St. Louis also completed a post-grad program at Georgian College.

Please visit http://www.reach3insights.com for more information.

Linkedin Profile: linkedin.com/in/dara-st-louis-08950222

Ms. St. Louis can be contacted at +1 647-454-8897 or dara.stlouis@reach3insights.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.