Editorial Board   Guest Author

Mr. Adams

Rob Adams

President & Chief Executive Officer, Bishop-McCann

With more than 20 years of experience as an entrepreneur and proven leader, Rob Adams is well suited for the role of president and CEO at Bishop-McCann. Mr. Adams sets strategic direction for Bishop-McCann and has a passion for further differentiating the company by leading innovation across the meetings, events, and incentives industry.

"At Bishop-McCann we have a unique culture and a unique approach to the industry. In a world that increasingly revolves around experiences, there are new rules of engagement, and every organization is looking for creative, efficient ways to build innovative and compelling meetings and incentive programs. The foundation of our model is to create impact and build value for our clients."

Simply said, we believe in the power of collective experiences. We believe in that moment when we're all united around a common goal. Those moments happen because of the power of the right message and the right experience delivered to the right audience by the right team. Those moments happen because of tireless preparation, intuitive communication, and precise evaluation. Those moments happen because of Bishop-McCann."

Prior to joining Bishop-McCann, Mr. Adams served as GM of Microsoft Dynamics Canada. During his time with Microsoft, he led Canada to be the top country in the world for the organization as a result of having high employee and partner satisfaction. Because he is a thought leader in sales, marketing, and leadership, he has spoken at numerous conferences.

Mr. Adams began his career as an entrepreneur at the age of 24 when he started a donut franchise in Las Vegas, building it into a multi-unit operation before he sold it to Andre Agassi. Mr. Adams is active in YPO International (formerly Young Presidents' Organization), enjoys traveling and dining out, and is on the board of directors for Big Brothers Big Sisters of Kansas City.

Please visit http://www.bishopmccann.com for more information.

Linkedin Profile: https://www.linkedin.com/in/rob-adams-9834264/

Mr. Adams can be contacted at +1 816-520-6499 or radams@bishopmccann.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.