Editorial Board   Guest Author

Ms. Kinsley

Allison Kinsley

Chief Meeting Architect, Kinsley Meetings

Allison Kinsley is founder and Chief Meeting Architect of Kinsley Meetings, a strategic meeting management company. With a diverse client base, Kinsley Meetings manages over 60 meetings per year.

Prior to founding Kinsley Meetings in 1993, Ms. Kinsley managed meetings for a variety of associations, including the Pharmaceutical Manufacturers Association, the US Space Foundation and The Healthcare Forum.

Ms. Kinsley's meetings industry volunteer roles currently include the Chair of the Event Industry Council (EIC) Accepted Practices Exchange (APEX) Commission and advisory and curriculum committees for the Metro State University of Denver School of Hospitality, Events & Tourism. Past volunteer leadership roles include International Board of Directors for Meeting Professionals International, Vice Chair Board of Trustees for the MPI Foundation, Past President of Meetings Professionals Int'l Rocky Mountain Chapter, a member of the Customer Advisory Board for PSAV and ASAE Meetings & Expositions Section Council.

Ms. Kinsley holds the following certifications: Certification in Meeting Management (CMM), Certified Meeting Professional (CMP) and Certification in Event Design (CED).  She was recognized as the 2010 Meetings Industry Leader of the Year by the Meetings Industry Council of Colorado and 2002 MPI Rocky Mountain Chapter Meeting Planner of the Year.

Please visit http://www.kinsleymeetings.com for more information.

Ms. Kinsley can be contacted at +1 303-887-6168 or allison@kinsleymeetings.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.