Editorial Board   Guest Author

Mr. Russell

Howard Russell

Office Managing Partner, Las Vegas, Weinberg Wheeler Hudgins Gunn & Dial

Howard Russell has established himself both as a successful litigator in complex tort and commercial matters, and as an analytical and creative insurance coverage attorney handling high exposure coverage issues. This rare combination of a traditional defense practice with an extensive insurance coverage background allows him to advise clients on a wide range of issues and to foresee potential pitfalls and problems that could arise over the course of litigation.

Mr. Russell has served as a lead presenter at trial practice and premises liability seminars and has authored and developed continuing education materials for clients and insurance coverage conferences. He has developed the respect of the members of the local bar, become a sounding board for both colleagues and adversaries to discuss unique legal issues and been a frequently invited speaker at law schools and in-house client seminars.

Mr. Russell's practice is not limited to simply responding defensively to litigation in progress, but includes collaboration with clients and industry representatives to develop proactive programs and protocols to minimize a company's risks, and to create efficient and effective pre-litigation investigation.

As a member of the International Association of Defense Counsel, Mr. Russell has the unique opportunity to interact with some of the top defense attorneys and corporate counsel from around the world.

In addition, Mr. Russell was tapped for his leadership as managing partner of the Las Vegas office, where he has been at the forefront of its growth and its position as one of the most respected and successful firms in Nevada. Clients that once turned to established local firms now rely on the national prowess of Weinberg Wheeler Hudgins Gunn & Dial to solve their most complex legal problems, and manage their highest exposure risks.

Mr. Russell is licensed in Nevada, Georgia and Massachusetts, and has tried or appeared in cases in seven different states, involving trucking and bus accidents, commercial disputes, insurance coverage, premises liability and product liability.

Please visit http://www.wwhgd.com/ for more information.

Mr. Russell can be contacted at +1 702-938-3810 or hrussell@wwhgd.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.