Editorial Board   Guest Author

Ms. Kay

Rana Kay

President, Rana Kay Communications

Rana Kay is an award-winning public relations and marketing practitioner with 18 years of experience leading communications strategies in the hospitality, lifestyle and real estate industries.

Ms. Kay has spent over 12 years with Southern California-based management company Evolution Hospitality, supporting public relations and marketing efforts for its portfolio of owned and managed hotels and resorts across the United States including Hyatt, Sheraton, Hard Rock, Hilton and Marriott brands, as well as a number of independent lifestyle properties.

Ms. Kay has served as Director of Public Relations for the acclaimed Hard Rock Hotel San Diego for over a decade crafting and maintaining the property's star-studded reputation as San Diego's leading lifestyle property to see and be seen. She recently took her expertise in communications strategy, out-of-the-box planning, messaging architecture, crisis communications, media training, media relations, brand storytelling, celebrity and influencer seeding, broadcast partnerships and content creation to her own PR and marketing consultancy with a focus on travel and hospitality, food and beverage, casino gaming and commercial and residential real estate.

A seasoned spokesperson, Ms. Kay has been interviewed by countless top-tier outlets including the Los Angeles Times, USA Today, Travel Channel, San Diego Union-Tribune, NBC San Diego and more, and her byline has appeared in HotelExecutive, San Diego Daily Transcript and the San Diego Business Journal.

Ms. Kay has served as a mentor for public relations students, spoken on the industry in classes and at conferences and served on the Board of Directors of the Public Relations Society of America, San Diego/Imperial Valley chapter.

Please visit http://www.ranakaycomms.com for more information.

Linkedin Profile: https://www.linkedin.com/in/ranakay/

Ms. Kay can be contacted at +1 619-251-4249 or rana@ranakaycomms.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.