Editorial Board   Guest Author

Mr. Stern

Brian Stern

CEO & Co-Founder, PURO Lighting

Brian Stern, CEO and Co-Founder of both LED Supply Co and PURO UV Disinfection Lighting

Receiving his BS in Business Administration from the University of Denver, Daniels College of Business in 2007, Mr. Stern started his career at a leading IT consulting firm, focusing on design and implementation of financial and accounting systems. At the end of 2009, he founded, along with partner Webb Lawrence, LED Supply Co., LLC, a wholesale distributor of LED lighting products with a focus on sustainability and energy efficiency.

In early 2019, Mr. Stern added to his lighting company portfolio by co-founding PURO UV Disinfection Lighting, with the initial mission of protecting people's health and promoting wellness with next-generation UV light technologies, powered by Violet Defense. Today, Mr. Stern is CEO of a fast growing enterprise at the very center of helping to keep people safe and infection-free during an international pandemic.

Mr. Stern continues to work within the hospitality and tourism industries, assisting both large and smaller hotel brands, and individual hotels across the country, re-emerge from the pandemic. Most recently, he has appeared in the New York Times, the Washington Post, and many other television and news outlets across the country, sharing his vision of bringing proven UV disinfection solutions to the hotel, medical, school, sports and transportation sectors allowing them to welcome back their guests and customers safely and responsibly.

Mr. Stern is also a frequent guest on webinars and podcasts devoted to exploring ways UV light can disinfect spaces wherever people gather, both on surfaces and in the air.

Please visit http://www.purolighting,com for more information.

Linkedin Profile: https://www.linkedin.com/in/brianandrewstern/

Mr. Stern can be contacted at +1 877-452-8785 or bstern@purolighting.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.