Editorial Board   Guest Author

Dr. Bremser

Kerstin Bremser

Professor, Pforzheim University of Applied Sciences

Kerstin Bremser has been Professor of International Business at the Pforzheim University of Technology, since 2008. After completing training in industrial management and studying European Management, Prof. Bremser began her professional career in the department of strategic management consulting at McKinsey & Company.

In 2000, Prof. Bremser moved to internal management consultancy at Degussa AG. At the same time, she commenced her doctoral studies at the University of St. Gallen (HSG) in Switzerland which she finished in 2004. By September 2003, she was also working professionally in Switzerland as Key Account Manager and later Assistant Sales Manager for construction chemicals.

Since her appointment to the Pforzheim Institute of Applied Sciences, Prof. Bremser has been involved in teaching and research related to strategic issues as well as crisis management in the tourism industry and cultural difference between Europe and South America. Her articles are published in renown international journals (International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Services Industries among others) where she also serves as reviewer.

Prof. Bremser belongs to several international research teams that currently focus on the impact of the Covid-19 pandemic on tourism. The first articles are due to be published in 2021. In 2016 she received the Emerald Literati Network Awards for Excellence for a paper on gender-specific decision making in the tourism sector. Due to her professional experience she was from 2017 to 2018 a member of the Intertalentum Scientific Advisory Board of Automous University, Madrid, Spain to select post-doctoral candidates for Marie-Curie Fellowships.

Prof. Bremser is also a member of different evaluation bodies (e. g. DAAD, AQAS). She regularly serves as guest lecturer at various Spanish-speaking universities (ESAN - Peru; Universidad del Pacifico, Peru; Coruña University, Spain), and is fluent in German, English, Spanish, French, and Portuguese.

Please visit http://www.hs-pforzheim.de/ for more information.

Dr. Bremser can be contacted at +1 818-397-4630 or kerstin.bremser@hs-pforzheim.de

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.