Editorial Board   Guest Author

Mr. Schroeder

Tim Schroeder

President & CEO, Duravit North America

Tim Schroeder is founder and President of Duravit USA (DUSA), the United States subsidiary of Germany's Duravit, a leading manufacturer of design-conscious bathroom ceramics. Since founding DUSA in 1996, Mr. Schroeder has combined canny business sense and a passionate appreciation for design to help the company grow to be a market leader in its field.

DUSA - Duravit AG's first international subsidiary in its 190-year history - began with four employees. It has since grown to encompass more than 40 employees stationed in the company's headquarters near Atlanta, Georgia and throughout the country. DUSA is responsible for sales, marketing, and distribution in North America and in recent years, its growth has exceeded 28% annually and has achieved recognition for highly functional, environmentally sensitive, and innovative bath designs. The success of DUSA has led Duravit AG to establish 18 additional subsidiaries throughout the world.

Mr. Schroeder selected Atlanta as the home for DUSA for a number of reasons. Positioned on the East Coast, the city is easily accessible to parent company Duravit AG and boasts a number of ports that make it an excellent location for North American product distribution. Add to these factors a fast-growing, young population and a thriving artistic community and it becomes clear that his choice was ideal.

Duravit is known for its successful collaborations with some of the world's most accomplished architects and designers, including Philippe Starck, Cecilie Manz, and Sieger Design, among many others.

Mr. Schroeder is an ideal partner for this innovative initiative; he holds a BA from the Art Institute of Chicago and an MA in Art History from the University of Illinois and is passionate about the arts and design.

Please visit http://www.duravit.us/ for more information.

Linkedin Profile: https://www.linkedin.com/in/timothy-schroeder-58940956/

Mr. Schroeder can be contacted at +1 770-365-5698 or tim.schroeder@us.duravit.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.