Editorial Board   

Mr. Kistner

Mike Kistner

President, Chief Executive Officer & Chairman of the Board, Pegasus Solutions

Mike Kistner is the Chairman, President and Chief Executive of Dallas-based Pegasus Solutions, a global leader in providing technology and services to hotels and travel distributors. Mr. Kistner joined Pegasus as Chief Operating Officer from Best Western International, Inc., where he was Chief Information Officer and Senior Vice President of distribution, responsible for worldwide systems development and management. Before joining Best Western, Mr. Kistner was a Senior Vice President at Cendant Corp., where he implemented the largest-ever hotel technology rollout. Previously, Mr. Kistner worked for Super 8 Motels where he was Executive Vice President of operations, heading IT, reservations, corporate travel, guest service, convention planning, corporate and franchise insurance and facilities management. He also was Vice President for management information systems and reservations at HFS Inc. Mr. Kistner holds a bachelor of science degree in accounting and information systems from Northern State University, Aberdeen, S.D. and a master of science degree in information systems from Colorado State University. He is the past Chairman and current member of the e-commerce committee of the American Hotel & Lodging Association. From 2000 to 2005, he served as Chairman of the Open Travel Alliance (OTA) and has been recognized as one of the leading CIOs in the hospitality industry.

Mr. Kistner can be contacted at 480-624-6450 or mike.kistner@pegs.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.