Editorial Board   Guest Author

Ms. Faedi

Cristina Faedi

Promotional Activities Manager, Confindustria Ceramica

Since 1997, Cristina Faedi has been in charge of promotional activities for Confindustria Ceramica (the Italian Association of Ceramics, which represents over 100 manufacturers of ceramic tile, sanitaryware and tableware) and Cersaie (the preeminent international trade show for ceramic tile and bathroom furnishings, which takes place each year in Bologna, Italy).

In this role, Ms. Faedi is responsible for organizing, coordinating, and executing various promotional and marketing activities in Italy and abroad for the Italian ceramic tile, sanitaryware and tableware industries. She is extremely experienced in planning and organizing international trade shows, seminars, conferences, B2B events for architects, press conferences, advertising campaigns, media relations, cultural exhibits, international contests and awards, as well as PR activities. An expert on design and ceramic tile trends, Ms. Faedi is asked to deliver annual talks at the world's leading industry trade shows, including Coverings and Cersaie each year.

Passionate about design and architecture and the role of Italian tile within the built environment, Ms. Faedi has planned many conferences and exhibits with leading architects including Gae Aulenti, Renzo Piano Building Workshop, Mario Botta, blumerandfriends, and Patricia Urquiola. She has also curated special events on the occasions of Expo Aichi 2005, Shanghai 2010, and Milan 2015.

Ms. Faedi attended The University of Urbino in Urbino, Italy, where she studied Foreign Languages. Before taking on her role at Confindustria Ceramica, she worked at Food Processing Technology, an engineering agency providing turnkey food projects for third world countries. Her hobbies and interests include travel, film, music, design, architecture, and photography.

Please visit http://www.ceramica.info/en/ for more information.

Linkedin Profile: https://www.linkedin.com/in/cristinafaedi/

Ms. Faedi can be contacted at +39 348-150-4904 or cfaedi@confindustriaceramica.it

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.