Editorial Board   

Mr. Turner

W. Don Turner

Board Chair, California Lodging Industry Association

Don Turner is founder, president and CEO of Jorad & Company in Napa, a business consulting firm that specializes in operational and financial consulting for businesses. Mr. Turner also owns the Golden Bear Inn, a 43-room lodging property in Berkeley, California, and is the current Board Chair for CLIA--California Lodging Industry Association. Turner's background is quite interesting and his expertise in business, operations, personnel, accounting and financing, came with hard work and risk taking at a young age. At 22, with some college buddies, Turner opened The Caboose restaurant near Orlando, Florida. When he decided to marry his finance from California a year later, he abandoned the business and started The Great American Restaurants, built it to 23 restaurants, then sold it! He also developed, owned and operated The Big Yellow House restaurants and Annie Butterfield's Original Pot Pies. In 1999, he began purchasing lodging properties Jorad & Company offers accounting services and has long term successes in both start-up and turnaround endeavors. Don Turner has lived in California for the past thirty-three years and has founded and co-founded restaurant companies in both Northern and Southern California. He previously served on the board of directors of California Restaurant Association. Mr. Turner has more than 30 years of management experience in the lodging and restaurant industry and held management positions with Red Lobster Inns of America prior to developing his own companies. His personal interests are his family, golf, skiing, sailing, travel and, of course... food and wine.

Mr. Turner can be contacted at 916-925-2915 or joraddon@sbcglobal.net

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.