Editorial Board   

Mr. Turner

W. Don Turner

Board Chair, California Lodging Industry Association

Don Turner is founder, president and CEO of Jorad & Company in Napa, a business consulting firm that specializes in operational and financial consulting for businesses. Mr. Turner also owns the Golden Bear Inn, a 43-room lodging property in Berkeley, California, and is the current Board Chair for CLIA--California Lodging Industry Association. Turner's background is quite interesting and his expertise in business, operations, personnel, accounting and financing, came with hard work and risk taking at a young age. At 22, with some college buddies, Turner opened The Caboose restaurant near Orlando, Florida. When he decided to marry his finance from California a year later, he abandoned the business and started The Great American Restaurants, built it to 23 restaurants, then sold it! He also developed, owned and operated The Big Yellow House restaurants and Annie Butterfield's Original Pot Pies. In 1999, he began purchasing lodging properties Jorad & Company offers accounting services and has long term successes in both start-up and turnaround endeavors. Don Turner has lived in California for the past thirty-three years and has founded and co-founded restaurant companies in both Northern and Southern California. He previously served on the board of directors of California Restaurant Association. Mr. Turner has more than 30 years of management experience in the lodging and restaurant industry and held management positions with Red Lobster Inns of America prior to developing his own companies. His personal interests are his family, golf, skiing, sailing, travel and, of course... food and wine.

Mr. Turner can be contacted at 916-925-2915 or joraddon@sbcglobal.net

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.