Editorial Board   

Mr. Turner

W. Don Turner

Board Chair, California Lodging Industry Association

Don Turner is founder, president and CEO of Jorad & Company in Napa, a business consulting firm that specializes in operational and financial consulting for businesses. Mr. Turner also owns the Golden Bear Inn, a 43-room lodging property in Berkeley, California, and is the current Board Chair for CLIA--California Lodging Industry Association. Turner's background is quite interesting and his expertise in business, operations, personnel, accounting and financing, came with hard work and risk taking at a young age. At 22, with some college buddies, Turner opened The Caboose restaurant near Orlando, Florida. When he decided to marry his finance from California a year later, he abandoned the business and started The Great American Restaurants, built it to 23 restaurants, then sold it! He also developed, owned and operated The Big Yellow House restaurants and Annie Butterfield's Original Pot Pies. In 1999, he began purchasing lodging properties Jorad & Company offers accounting services and has long term successes in both start-up and turnaround endeavors. Don Turner has lived in California for the past thirty-three years and has founded and co-founded restaurant companies in both Northern and Southern California. He previously served on the board of directors of California Restaurant Association. Mr. Turner has more than 30 years of management experience in the lodging and restaurant industry and held management positions with Red Lobster Inns of America prior to developing his own companies. His personal interests are his family, golf, skiing, sailing, travel and, of course... food and wine.

Mr. Turner can be contacted at 916-925-2915 or joraddon@sbcglobal.net

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.