Editorial Board   Guest Author

Mr. Gilbert

Robert Gilbert

President & CEO, Hospitality Sales & Marketing Association Int. (HSMAI)

For the last decade, Bob Gilbert has been guiding HSMAI through an exciting period of change. At the helm of what has become the definitive hospitality and travel marketing association in the world, he has made tremendous strides and enjoyed great successes as he's worked to establish HSMAI as the industry champion in identifying and communicating trends in the hospitality industry. During his tenure, HSMAI has launched a number of initiatives. In keeping with its overall objective to create relevance for its members and to be a vital information source for the industry at large, HSMAI has created Special Interest Groups (SIG) in five key industry segments: Travel Internet Marketing; Revenue Management; Resort Marketing; Hotel Director of Sales & Marketing and Sales and Marketing Faculty. Each SIG is strategically focused on the needs and concerns of its individual discipline and constituency, and reaches out to educate and inform its members through initiatives such as strategy conferences, webinars and publications. Furthermore, under Mr. Gilbert's guidance HSMAI has strengthened its chapters worldwide, with presence now in North America, Europe, the Caribbean and Asia/Pacific. Prior to joining HSMAI in 1995 (in an executive capacity), Mr. Gilbert was the vice president of marketing for Richfield Hospitality Services, Inc., at the time, the largest hotel management company in the world, where he oversaw the corporate marketing support for all Richfield hotels, which included product from every price tier in the industry. He holds a Bachelor of Science degree from the School of Hotel Administration at Cornell University in Ithaca, NY, and has been a member of HSMAI since joining the student chapter at Cornell. He is a frequent guest lecturer at the School and is on the adjunct faculty of the summer executive education program. Mr. Gilbert serves on the Board of Directors of the American Hotel & Lodging Association (AH&LA) and the Convention Industry Council (CIC), is on the HITEC Advisory Council, and is also on the Board of Trustees for the World Tourism Foundation as well as the Travel and Tourism Coalition of the Travel Industry Association of America.

Mr. Gilbert can be contacted at 703-506-3280 or bgilbert@hsmai.org

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.