Editorial Board   Guest Author

Ms. Lee

Heather Lee

Account Supervisor, PR, Mower

Heather Lee, APR works with travel and tourism clients, retail brands and B2B clients at Mower, a digitally integrated independent marketing, advertising and public relations agency which is known for its award winning travel and tourism practice. Her client experience includes Cabarrus County Convention & Visitors Bureau, Tropical Smoothie Cafe and others for which she provides counsel on external and internal communications.

Ms. Lee manages PR and social programs for clients as well as for Mower and is the agency's lead in providing return on investment on strategic social, earned media and social influencer initiatives. She has a breadth of experience working in corporate and agency settings and is an active member of the PRSA Charlotte chapter.

Before joining Mower in 2017, Ms. Lee spent 10 years building award-winning public relations and marketing campaigns for athletes and brands in the NASCAR field while working at race teams, tracks and agencies within the category. During this time, she worked with top brands, including Smithfield, STP, U.S. Air Force, Coca-Cola, and Ford, and athletes such as Richard Petty, Aric Almirola, Bubba Wallace and Ryan Blaney.

Mower has offices in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and in Buffalo, Rochester, Albany and Syracuse, N.Y. The agency is known for delivering strategic insights, digital solutions, smart creative and award-winning results to clients in a wide range of industries. It is the only full-service agency ranked in AdAge, B2B Marketing, PRWeek and Chief Marketer and is part of two global agency networks-thenetworkone and IPREX -as well as the 4A's.

Please visit http://www.mower.com for more information.

Ms. Lee can be contacted at +1 704-916-6194 or hlee@mower.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.