Editorial Board   Guest Author

Mr. Kesman

Paul Kesman

Founder, PDK PR

Paul Kesman is Founder and CEO of PDK PR, a marketing and public relations with a keen focus on the hospitality industry at large. PDK PR provides a full range of marketing, media relations, social media, graphic design and strategic communications services to hotel owners, operators, management companies and investors across the United States and Canada.

Prior to founding PDK PR, Mr. Kesman spent more than a decade creating and building a separate but related full-service marketing firm that was also focused on hospitality and the commercial real estate industry.

Mr. Kesman believes that all entities need to get their story out to target audiences, including internal ones, with efficiency, accuracy and integrity, respecting business partners, the media outlets with which we work and end-consumers. With more than 25 years of experience in the industry, he has been through several cycles of industry turbulence with hoteliers and is thus able to help them craft their messages and create and tell their stories to the right audiences at the right times. His clients include many of the country's leading hotel ownership groups and third-party management companies whose properties span all property types and are located in most major and numerous secondary markets.

A resident of the state of Michigan, Mr. Kesman received his B.A. from the University of Michigan in Ann Arbor, where he received Degrees in Economics and Communications. He is a member of the American Hotel & Lodging Association (AHLA) and former member of YEO (Young Entrepreneurs Organization).

Please visit http://www.mfcpr.com for more information.

Linkedin Profile: https://www.linkedin.com/in/paulkesman/

Mr. Kesman can be contacted at +1 248-321-2035 or pkesman@pdkpr.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.