Editorial Board   

Mr. Ortiz

Joseph Ortiz

President, IPIX InfoMedia

Joseph L. Ortiz is a technology development and commercialization consultant with over 20 years of experience in driving innovations to the marketplace. He most recently was Officer and Vice President at IPIX Corporation, where he was managing director of their InfoMedia business unit. Mr. Ortiz defined the unit's strategic vision and business plan, restarting the IPIX Virtual Tour Photography and Movies business that represented the foundation of Internet Pictures Corporation's $72M NASDAQ IPO. Previously, Mr. Ortiz was regional business unit manager at Philips Consumer Electronics responsible for launching the company's first digital photography product in the US. Mr. Ortiz has held various senior technical and business positions within the computer and electronics industries at companies including NCR, Motorola, and startups Pencom Software and On-Demand Technologies. He holds an MBA from Arizona State University, an MS in Computer Engineering from the University of South Carolina, and a BS in Computer Science from Georgia Institute of Technology.

Mr. Ortiz can be contacted at 865-220-6544 or joseph.l.ortiz@gmail.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.