Editorial Board   Guest Author

Mr. Butler

Jim Butler

Chairman, JMBM's Global Hospitality Group

Jim Butler is the Chairman of JMBM's Global Hospitality Group® and Chinese Investment Group™, the author of the Hotel Law Blog on HotelLawyer.com, and the Founder of Meet the Money® -- National Hotel Finance & Investment Conference. Mr. Butler and his team of hotel lawyers represent hotel owners, developers and investors. The group has helped their clients find business and legal solutions for more than $68 billion of hotel transactions, involving more than 1,500 properties around the globe, providing the most extensive virtual database in the world of transactional market terms. Mr. Butler devotes 100% of his law practice to hospitality and is recognized as one of the top hotel lawyers in the world. He and his team provide business and legal advice on virtually every kind of hospitality transaction or issue, including: ADA compliance & defense, construction, development, equity & joint ventures, financing, foreign investment, franchise & licensing, hotel-specific contracts, labor & employment including union issues, land use & environmental, leasing, litigation, management agreements, purchase & sale, tax, trademark & copyright, vacation ownership, condo hotels and workouts, bankruptcies and receiverships. Mr. Butler and the hotel lawyers with JMBM's Global Hospitality Group® are aggressive, passionate advocates for owners, developers and investors. Because they do not represent any of the traditional hotel brands or branded management companies, they are conflict-free in helping their clients to level the playing field. More than "just" great hotel lawyers, JMBM's Global Hospitality Group are deal makers. They can help find the right operator or capital provider. They help clients identify key business goals, assemble the right team, strategize the approach to optimize value and then get the deal done. Mr. Butler is frequently quoted as an expert on hotel issues by publications such as The New York Times, The Wall Street Journal, Los Angeles Times, Forbes, BusinessWeek, Thomson Reuters and Bloomberg News. You can get his perspective on the Hotel Law Blog; his books are available on HotelLawyer.com.

Mr. Butler can be contacted at 310-201-3526 or jbutler@jmbm.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.