Editorial Board   Guest Author

Mr. Butler

Jim Butler

Chairman, JMBM's Global Hospitality Group

Jim Butler is the Chairman of JMBM's Global Hospitality Group® and Chinese Investment Group™, the author of the Hotel Law Blog on HotelLawyer.com, and the Founder of Meet the Money® -- National Hotel Finance & Investment Conference. Mr. Butler and his team of hotel lawyers represent hotel owners, developers and investors. The group has helped their clients find business and legal solutions for more than $68 billion of hotel transactions, involving more than 1,500 properties around the globe, providing the most extensive virtual database in the world of transactional market terms. Mr. Butler devotes 100% of his law practice to hospitality and is recognized as one of the top hotel lawyers in the world. He and his team provide business and legal advice on virtually every kind of hospitality transaction or issue, including: ADA compliance & defense, construction, development, equity & joint ventures, financing, foreign investment, franchise & licensing, hotel-specific contracts, labor & employment including union issues, land use & environmental, leasing, litigation, management agreements, purchase & sale, tax, trademark & copyright, vacation ownership, condo hotels and workouts, bankruptcies and receiverships. Mr. Butler and the hotel lawyers with JMBM's Global Hospitality Group® are aggressive, passionate advocates for owners, developers and investors. Because they do not represent any of the traditional hotel brands or branded management companies, they are conflict-free in helping their clients to level the playing field. More than "just" great hotel lawyers, JMBM's Global Hospitality Group are deal makers. They can help find the right operator or capital provider. They help clients identify key business goals, assemble the right team, strategize the approach to optimize value and then get the deal done. Mr. Butler is frequently quoted as an expert on hotel issues by publications such as The New York Times, The Wall Street Journal, Los Angeles Times, Forbes, BusinessWeek, Thomson Reuters and Bloomberg News. You can get his perspective on the Hotel Law Blog; his books are available on HotelLawyer.com.

Mr. Butler can be contacted at 310-201-3526 or jbutler@jmbm.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.