Editorial Board   Guest Author

Mr. Butler

Jim Butler

Chairman, JMBM's Global Hospitality Group

Jim Butler is the Chairman of JMBM's Global Hospitality Group® and Chinese Investment Group™, the author of the Hotel Law Blog on HotelLawyer.com, and the Founder of Meet the Money® -- National Hotel Finance & Investment Conference. Mr. Butler and his team of hotel lawyers represent hotel owners, developers and investors. The group has helped their clients find business and legal solutions for more than $68 billion of hotel transactions, involving more than 1,500 properties around the globe, providing the most extensive virtual database in the world of transactional market terms. Mr. Butler devotes 100% of his law practice to hospitality and is recognized as one of the top hotel lawyers in the world. He and his team provide business and legal advice on virtually every kind of hospitality transaction or issue, including: ADA compliance & defense, construction, development, equity & joint ventures, financing, foreign investment, franchise & licensing, hotel-specific contracts, labor & employment including union issues, land use & environmental, leasing, litigation, management agreements, purchase & sale, tax, trademark & copyright, vacation ownership, condo hotels and workouts, bankruptcies and receiverships. Mr. Butler and the hotel lawyers with JMBM's Global Hospitality Group® are aggressive, passionate advocates for owners, developers and investors. Because they do not represent any of the traditional hotel brands or branded management companies, they are conflict-free in helping their clients to level the playing field. More than "just" great hotel lawyers, JMBM's Global Hospitality Group are deal makers. They can help find the right operator or capital provider. They help clients identify key business goals, assemble the right team, strategize the approach to optimize value and then get the deal done. Mr. Butler is frequently quoted as an expert on hotel issues by publications such as The New York Times, The Wall Street Journal, Los Angeles Times, Forbes, BusinessWeek, Thomson Reuters and Bloomberg News. You can get his perspective on the Hotel Law Blog; his books are available on HotelLawyer.com.

Mr. Butler can be contacted at 310-201-3526 or jbutler@jmbm.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.