Editorial Board   Guest Author

Mr. Greenwald

Jeff Greenwald

National Practice Leader, Specialty Practice Group, Integra Realty Resources

Jeff A. Greenwald, MAI, SRA, AI-GRS, ASA, FRICS, a nearly 30-plus year hospitality real estate industry veteran, currently serves as National Practice Leader of Integra Realty Resources' Hotels Specialty Practice Group.

Over the past 36 months, Integra Hotels has completed 2,500 hospitality assignments totaling more than $25 billion in asset value, ranging from small bed and breakfasts to major luxury hotel brand portfolios. Mr. Greenwald is also the founding stockholder and current Executive Director of the San Diego office of Integra Realty Resources.

Mr. Greenwald's hospitality valuation team has completed notable assignments including, Town and Country Resort Convention Center, the largest privately owned convention and meeting hotel in San Diego with 954 rooms; the 395-room Sheraton Atlanta Airport hotel, recently acquired by the City of Atlanta; Lake Arrowhead Resort & Spa with 173 rooms in Lake Arrowhead, CA; Hyatt Regency Mission Bay Spa and Marina, an 18-story, two-tower mixed-use project with 429 rooms and 187 boat slips located near the beach in San Diego's Mission Bay; Bahia Resort Hotel with 314 rooms on picturesque Mission Bay in San Diego; Pacific Edge in Laguna Beach, an oceanfront hotel; and the proposed $100 million Crowne Plaza, Staybridge Suites dual-branded hotel towers in downtown San Diego.

In addition to his nearly 30 years of experience as a commercial appraiser, Mr. Greenwald brings more than a decade of prior experience as a successful real estate developer and commercial real estate broker. Greenwald is a Certified General Appraiser in seven states and also holds a California Real Estate Broker's license.

Please visit http://www.irr.com for more information.

Linkedin Profile: https://www.linkedin.com/in/jeff-greenwald-mai-sra-ai-grs-asa-ifas-frics-0907523/

Mr. Greenwald can be contacted at +1 858-259-4900 or jgreenwald@irr.com

Coming up in March 2021...

Hotel Human Resources: Pending Labor Shortage

The immense devastation suffered in the hotel industry last year has compounded a problem that human resource professionals will face once the market starts to recover in 2021 - a pending labor shortage. Though some hotels have done their best to retain employees or to ease the suffering caused by mass furloughs, staff reduction was inevitable and many of those employees may not be available to return when guest traffic picks up. Consequently, hotels will once again be competing to find and retain qualified talent to staff their operations. Naturally, companies will have to review their wage and benefits packages in order to remain competitive. They might also wholeheartedly embrace the work-from-home trend for some corporate positions. In addition, human resource professionals will also have to definitively convince frontline employees that their  hotels are safe to work in. The March Hotel Business Review will explore what some HR professionals are doing to address these and other employment issues in their respective departments.