Editorial Board   Guest Author

Mr. Belmonte

Steven Belmonte

CEO, Vimana Franchise Systems LLC

Since becoming the youngest general manager in the history of Holiday Inn at the age of 18 and later buying the hotel he started at, to holding the title of longest standing President of a national franchised hotel chain while at the helm of the Ramada hotel chain, Steven J. Belmonte brings new meaning to the phrase “from the mailroom to the Boardroom.”

In 2002, Mr. Belmonte returned to his entrepreneurial roots and launched Hospitality Solutions LLC, a full-service, nationwide consultation firm specializing in lodging industry issues at the hotel and corporate level. Drawing on over 35 years of experience and key contacts both inside and outside of the industry, Hospitality Solutions was specifically designed to offer franchise negotiation services for hotel, restaurant, and quick service restaurant owners nationwide.

In 2002, Mr. Belmonte launched Vimana Franchise Systems LLC. In May 2011, Vimana Franchise Systems launched the Centerstone brand as a three-segment franchise designed to create a fair and cost effective model for the hospitality industry.

In November 2011, Key West Inns was re-launched under the Vimana Franchise ownership umbrella as a fun and uniquely themed leisure brand.

Prior to Hospitality Solutions, for nearly 11 years Mr. Belmonte was President and CEO of the Ramada hotel chain, which had over 1,000 hotels and nearly 135,000 hotel rooms throughout the United States. He also served as Executive Vice President of the Cendant Hotel Division. Major accomplishments included more than doubling the size of the chain, adding the Ramada Limited and Ramada Plaza Hotel tiers, and launching the bold "Ramada's In/Holiday's Out" advertising campaign.

As part of his plan to solidly position the Ramada chain in the upper-mid-tier segment, Mr. Belmonte also masterminded the revolutionary customer service initiative, Personal Best Hospitality, which offered tuition reimbursement and a variety of other incentives to foster a career path in the hotel industry.

Please visit http://www.vimanafs.com for more information.

Mr. Belmonte can be contacted at 407-654-5540 or steve@vimanafs.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.