Editorial Board   Guest Author

Mr. Belmonte

Steven Belmonte

CEO, Vimana Franchise Systems LLC

Since becoming the youngest general manager in the history of Holiday Inn at the age of 18 and later buying the hotel he started at, to holding the title of longest standing President of a national franchised hotel chain while at the helm of the Ramada hotel chain, Steven J. Belmonte brings new meaning to the phrase “from the mailroom to the Boardroom.”

In 2002, Mr. Belmonte returned to his entrepreneurial roots and launched Hospitality Solutions LLC, a full-service, nationwide consultation firm specializing in lodging industry issues at the hotel and corporate level. Drawing on over 35 years of experience and key contacts both inside and outside of the industry, Hospitality Solutions was specifically designed to offer franchise negotiation services for hotel, restaurant, and quick service restaurant owners nationwide.

In 2002, Mr. Belmonte launched Vimana Franchise Systems LLC. In May 2011, Vimana Franchise Systems launched the Centerstone brand as a three-segment franchise designed to create a fair and cost effective model for the hospitality industry.

In November 2011, Key West Inns was re-launched under the Vimana Franchise ownership umbrella as a fun and uniquely themed leisure brand.

Prior to Hospitality Solutions, for nearly 11 years Mr. Belmonte was President and CEO of the Ramada hotel chain, which had over 1,000 hotels and nearly 135,000 hotel rooms throughout the United States. He also served as Executive Vice President of the Cendant Hotel Division. Major accomplishments included more than doubling the size of the chain, adding the Ramada Limited and Ramada Plaza Hotel tiers, and launching the bold "Ramada's In/Holiday's Out" advertising campaign.

As part of his plan to solidly position the Ramada chain in the upper-mid-tier segment, Mr. Belmonte also masterminded the revolutionary customer service initiative, Personal Best Hospitality, which offered tuition reimbursement and a variety of other incentives to foster a career path in the hotel industry.

Please visit http://www.vimanafs.com for more information.

Mr. Belmonte can be contacted at 407-654-5540 or steve@vimanafs.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.