Editorial Board   Guest Author

Mr. Freeman

Andrew Freeman

President, Andrew Freeman & Company

In November 2005, Andrew Freeman realized a long-time dream by opening Andrew Freeman & Co., a boutique agency specializing in hospitality and lifestyle marketing. Launching his own firm provided him the opportunity to take advantage of his extraordinary career working with some of the finest restaurants, personalities and products in the world and loving nearly every minute of it. Prior to opening AF&Co., Mr. Freeman worked for the prestigious Kimpton Hotels and Restaurants as the Vice President, Public Relations and Strategic Partnerships. He started with the San Francisco-based company a decade ago in the role of Vice President, Restaurant Sales & Marketing. In his ten years with Kimpton, he was responsible for developing and executing all public and media relations activities - including the launch of new properties - for the global brand, the group of 40 hotels and restaurants, as well as for the corporate headquarters. His responsibilities also included strategic planning, outreach, fundraising, relationship development and execution with industry and community partners. Mr. Freeman landed his first job in advertising right out of college and soon advanced to the position of Director of Admissions with the French Culinary Institute, where a passion was born. At FCI, in addition to sales and marketing for the school, he was responsible for launching L'Ecole, the student-run restaurant and while there, he learned what it takes to promote chefs. His success at FCI helped him succeed a position as Director of Marketing for the Russian Tea Room, a New York legend. Here, he launched a successful private dining sales effort and opened a cabaret room that quickly became the toast of the town. Mr. Freeman advanced to Vice President of Public Relations and Marketing for the renowned Rainbow Room and Windows on the World. He oversaw all sales, marketing and press relations for the chefs, the cabaret performers and the restaurants themselves. Andrew was responsible for the launch for of the New Windows on the World in 1997, after the Trade Center bombing in 1992. It was during his work here that he learned about true guest service and the value of the words, "show business." He continued his advance with a gig at MTV as Director of Special Events. Finding himself "the wise old man" at age 28, he realized the glitz and glamour of the MTV youth culture was not his style, but not before he succeeded in planning and pulling off a party for 4,000 people at the launch of MTV Latino in Miami. Mr Freeman knew he was a natural-born salesman and promoter as early as his Bar Mitzvah and went on to graduate from New Jersey's Montclair State College with a degree in marketing. He even paid his way through college by working at a travel agency and performing in just about every community theater musical in the area (name a show and he'll sing the score). Today, he sits on the board of the Anti-Defamation League, and the Richmond Ermet AIDS Foundation. He is a former board member of the San Francisco Convention & Visitors Bureau and continues to sit on the marketing committee. He also maintains active involvement with the Public Relations Society of America and the International Association of Culinary Professionals. Andrew fills his free time with partner Mike and two yorkies (Daisy and Tulip) at their Russian River cabin.

Mr. Freeman can be contacted at 415-781-5700 or andrew@andrewfreemanandco.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.