Editorial Board   

Mr. Anderson

Peter Anderson

Founder, Anderson & Associates

Mr. Anderson, a 25-year veteran in the leisure industries, and has extensive experience in advisory services for high-end, world-class destination resorts. He has conducted engagements domestically in the United States as well as in Europe Asia and MENA. Peter's prominence in the lifestyle resort industry has positioned him as an expert, who is asked regularly to speak at conferences and participate on industry panels. To that end, he has keynoted in Manhattan, London, Monte Carlo, Sao Paulo, Istanbul, Bali, Los Angeles, Orlando, Hong Kong, and Las Vegas. His day-to-day activities embody his passion to combine the luxury environments of 5-star lodging with life changing efficacy found in state-of-the art health care and wellness environments. This includes developing strategic operating plans for his clients with respect to new construction, expansion, renovations, branding or enhanced operation. He evaluates hotel, resort, spa and wellness environments and their imbedded modalities with respect to market acceptance, economic viability and most importantly emerging market trends. In addition to holding the position of Vice President/Western Region for American Leisure, a spa operations and consulting company. Peter is also a faculty member at the Collins School of Hospitality Management at the California State University's campus in Pomona, CA. the California State University Hotel Management Program in Long Beach, CA (CSULB) and The University of California Irvine, Spa Management Program. His research and academic achievements have earned him a position on the board of advisors at UC Irvine and CSULB as well as a position on the Board of Directors for the International Council on Hotel Restaurant and Institutional Educators. Since 2001, he has been a member of the International Society of Hospitality Consultants an invitation-only group of globally-based industry experts and since 2007 a member of the Global Spa and Wellness Summit an elite group of industry leaders who are positioned to mentor and steward the spa and wellness industry as it evolves in the 21st century.

Mr. Anderson can be contacted at 310-702-3442 or peter@anderspa.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.