Editorial Board   

Mr. Anderson

Peter Anderson

Founder, Anderson & Associates

Mr. Anderson, a 25-year veteran in the leisure industries, and has extensive experience in advisory services for high-end, world-class destination resorts. He has conducted engagements domestically in the United States as well as in Europe Asia and MENA. Peter's prominence in the lifestyle resort industry has positioned him as an expert, who is asked regularly to speak at conferences and participate on industry panels. To that end, he has keynoted in Manhattan, London, Monte Carlo, Sao Paulo, Istanbul, Bali, Los Angeles, Orlando, Hong Kong, and Las Vegas. His day-to-day activities embody his passion to combine the luxury environments of 5-star lodging with life changing efficacy found in state-of-the art health care and wellness environments. This includes developing strategic operating plans for his clients with respect to new construction, expansion, renovations, branding or enhanced operation. He evaluates hotel, resort, spa and wellness environments and their imbedded modalities with respect to market acceptance, economic viability and most importantly emerging market trends. In addition to holding the position of Vice President/Western Region for American Leisure, a spa operations and consulting company. Peter is also a faculty member at the Collins School of Hospitality Management at the California State University's campus in Pomona, CA. the California State University Hotel Management Program in Long Beach, CA (CSULB) and The University of California Irvine, Spa Management Program. His research and academic achievements have earned him a position on the board of advisors at UC Irvine and CSULB as well as a position on the Board of Directors for the International Council on Hotel Restaurant and Institutional Educators. Since 2001, he has been a member of the International Society of Hospitality Consultants an invitation-only group of globally-based industry experts and since 2007 a member of the Global Spa and Wellness Summit an elite group of industry leaders who are positioned to mentor and steward the spa and wellness industry as it evolves in the 21st century.

Mr. Anderson can be contacted at 310-702-3442 or peter@anderspa.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.