Editorial Board   

Ms. Dochen

Dee Dee Dochen

Founder & Owner, DDD Marketing Communications

Working since 1980 to help businesses and organizations manage their messages, Dee Dee Dochen founded DDD Marketing Communications in 1994 on an established record of professional service, personal attention, creativity and collaboration. Ms. Dochen's marketing communications career has its roots in the hospitality industry. As Director of Convention Sales for the Austin (Texas) Convention & Visitors Bureau in the mid-80s, she fine-tuned the notion of combining creative ideas and a team of "specialists" - hotels, attractions, restaurants, musicians - to help manage the message of, in that case, a city. In 1988, she moved to Washington, D.C., and served as a Director of Public Relations and Marketing Programs for Marriott International, Inc. It was here that she gained deep experience in integrated communications, affiliate marketing with Fortune 500 companies, crisis communications, and in creating and executing marketing communication solutions for a nationwide network of hotels. In late 1994, Ms. Dochen relocated to Houston and opened her business with Marriott International, Inc. as a client. She has since expanded both her client reach and her network of affiliated professionals, surrounding herself with associates and partners who share a commitment to excellence and enthusiasm for results. Ms. Dochen is an active community leader, involved with organizations that support the arts, children with special needs, human and civil rights, and education.

Ms. Dochen can be contacted at 713-432-7575 or ddd@dddmc.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.