Editorial Board   

Mr. Leopold

Gary Leopold

President & CEO, ISM

Gary Leopold is President and Chief Executive Officer of ISM, a Boston-based advertising and marketing firm that specializes in the travel and leisure industries. Among their clients are Four Seasons Hotels and Resorts, American Express, Emirates, Harley-Davidson, Foxwoods Resort Casino, Massachusetts Port Authority (Massport) and Harley-Davidson. Prior to joining ISM, Gary was the corporate director of public relations for Sonesta International Hotels Corporation, overseeing 13 hotels worldwide. Gary is a past president of the Hospitality Sales and Marketing Association International (HSMAI) and currently serves on their Board of Directors as well as on the Board of the HSMAI Foundation. He is the founder of the HSMAI Golden Bell Public Relations Awards and Golden Click Web Awards, and a co-founder of the Annual Travel Awards Night dinner. A noted expert in travel marketing, he has taught and lectured on the subject at Cornell, Boston University, University of New Hampshire and many other colleges and organizations. He's also written articles for Business Travel News, HSMAI Marketing Review, Successful Meetings and other industry publications. Mr. Leopold is also the recipient of the Albert E. Koehl Lifetime Achievement Award in travel advertising from the Hospitality Sales & Marketing Association International (HSMAI), an honor he shares with Michael Eisner and Sir Richard Branson, among others. He is also the current president of the MAGNET global agency network.

Mr. Leopold can be contacted at 617-353-1822 or gleopold@ismboston.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.