Editorial Board   Guest Author

Mr. Colaco

Pedro Colaco

President & CEO, GuestCentric Systems

Pedro Colaco co-founded GuestCentric Systems in October 2006 and has served as President and CEO since. Mr. Colaco brings extensive experience in the networking and software industries to his role. Mr. Colaco has a proven track record of driving successful product development, marketing, sales and channel management efforts in the global market. Headquartered in Stamford, CT with offices in UK and Portugal, GuestCentric Systems (http://www.guestcentric.com) is a Software-as-a-Service (SaaS) provider that revolutionizes the way independent hotel operators compete for customers. GuestCentric's Hotel e-Commerce Optimization is a one-stop-shop solution that offers simple and cost-effective ways for hoteliers to create a professional web site design, integrate direct online booking and online marketing capabilities to boost revenues, lower expenses and develop long-standing relationships with customers. GuestCentric has a growing customer base in the United States and leading tourism markets like the United Kingdom and Spain. Prior to founding GuestCentric, Mr. Colaco was Vice President of Product Management and Marketing at Corvil, an Ireland based software start-up funded by Apax Partners and Cisco Systems. During his tenure at Corvil he built a global Product Management and Marketing organization to support a sales team of over 60 professionals. Before joining Corvil, Mr. Colaco was Vice President of Marketing and Business Development for Expand Networks, a leading vendor of application traffic management solutions based in New Jersey from where he managed the company's marketing and business development activities on all six continents. From 1999 to 2001, Mr. Colaco was Director of Product Management and Marketing for Unisphere Networks a Boston startup, where he was responsible for developing and managing the market strategy for next-generation IP voice products including network and service management. Prior to Unisphere, he worked 7 years for the information and communications division of Siemens where he held increasingly senior roles in product management and product development at offices in Germany and the United States. Mr. Colaco holds a bachelors degree in Electrotechnical and Computer Systems Engineering from the Instituto Superior Tecnico in Lisbon, Portugal and studied towards an MBA at the Florida Atlantic University in Boca Raton, Florida

Please visit http://www.guestcentric.com for more information.

Mr. Colaco can be contacted at 203-517-0721 or pedro@guestcentric.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.