Editorial Board   

Ms. Stoga

Susan Stoga

Principal, Carson Stoga

An award-winning communication and media relations strategist, Susan Stoga has 19 years of integrated marketing and public relations experience in corporate and agency environments. Her expertise is in branding and developing strategies that achieve sales and financial goals for clients such as KhiMetrics, Gemstone Resorts International and National Pasteurized Eggs. Ms. Stoga served as executive director of corporate communications for Enesco Corporation. In addition, she has served as managed corporate public relations programs for Hyatt Hotels Corporation and Evans, Inc., and she has held management positions with Golin/Harris Communications and Hill and Knowlton, Inc.

Ms. Stoga can be contacted at 847-884-0000 or susan@carsonstoga.com

Coming up in March 2021...

Hotel Human Resources: Pending Labor Shortage

The immense devastation suffered in the hotel industry last year has compounded a problem that human resource professionals will face once the market starts to recover in 2021 - a pending labor shortage. Though some hotels have done their best to retain employees or to ease the suffering caused by mass furloughs, staff reduction was inevitable and many of those employees may not be available to return when guest traffic picks up. Consequently, hotels will once again be competing to find and retain qualified talent to staff their operations. Naturally, companies will have to review their wage and benefits packages in order to remain competitive. They might also wholeheartedly embrace the work-from-home trend for some corporate positions. In addition, human resource professionals will also have to definitively convince frontline employees that their  hotels are safe to work in. The March Hotel Business Review will explore what some HR professionals are doing to address these and other employment issues in their respective departments.