Editorial Board   

Mr. Schmidt

Michael C. Schmidt

Partner, Cozen O'Connor

Michael C. Schmidt is a member of Cozen O'Connor and practices in the firm's Labor & Employment Practice Group. He concentrates in representing management in all facets of employment law, including: o defending companies in litigation involving discrimination, harassment, wage and hour (overtime and unpaid compensation), non-competes and trade secrets, and disability and other leave-related issues; o drafting employment agreements, termination/severance agreements, non-compete and confidentiality agreements, employee manuals, and individual corporate policies; and o counseling and providing corporate training on day-to-day issues from hiring through firing. A substantial portion of Mr. Schmidt's practice is devoted to advising large and small businesses on how to avoid litigation and minimize potential exposure for claims that are made. He has specifically represented clients in the hospitality and restaurant industry in matters involving wage and hour, discrimination and employment contract disputes. Mr. Schmidt is an Adjunct Professor of Law at Touro Law School in Central Islip, N.Y., where he teaches a course on employment law. He frequently lectures and conducts seminars for human resources professionals, corporate executives, and lawyers. A regular author on employment law issues, his recent pieces include: "Avoiding the Hazards of Economy-Driven Decisions," Law 360 - Portfolio Media, Inc. (December 8, 2008); "Work Overtime to Ensure That Your Unauthorized Employees Do Not," The Corporate Counselor (August 2008); "The Wage and Hour Minefield: Some Words of Wisdom for Employers," The Metropolitan Corporate Counsel (November 2007); and "Overtime Confusion Leads to Lawsuits," Executive Counsel (July/August 2007). Mr. Schmidt earned his juris doctor degree, with distinction, from Hofstra University School of Law in 1993, where he was a notes and comments editor of the Hofstra Law Review. He received his bachelor of arts degree, with honors, from Brandeis University in 1990. Mr. Schmidt is admitted to practice in New York and before the U.S. Court of Appeals for the Second Circuit and the U.S. District Courts for the Eastern, Southern and Northern Districts of New York.

Mr. Schmidt can be contacted at 212-453-3937 or mschmidt@cozen.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.