Editorial Board   

Mr. Schmidt

Michael C. Schmidt

Partner, Cozen O'Connor

Michael C. Schmidt is a member of Cozen O'Connor and practices in the firm's Labor & Employment Practice Group. He concentrates in representing management in all facets of employment law, including: o defending companies in litigation involving discrimination, harassment, wage and hour (overtime and unpaid compensation), non-competes and trade secrets, and disability and other leave-related issues; o drafting employment agreements, termination/severance agreements, non-compete and confidentiality agreements, employee manuals, and individual corporate policies; and o counseling and providing corporate training on day-to-day issues from hiring through firing. A substantial portion of Mr. Schmidt's practice is devoted to advising large and small businesses on how to avoid litigation and minimize potential exposure for claims that are made. He has specifically represented clients in the hospitality and restaurant industry in matters involving wage and hour, discrimination and employment contract disputes. Mr. Schmidt is an Adjunct Professor of Law at Touro Law School in Central Islip, N.Y., where he teaches a course on employment law. He frequently lectures and conducts seminars for human resources professionals, corporate executives, and lawyers. A regular author on employment law issues, his recent pieces include: "Avoiding the Hazards of Economy-Driven Decisions," Law 360 - Portfolio Media, Inc. (December 8, 2008); "Work Overtime to Ensure That Your Unauthorized Employees Do Not," The Corporate Counselor (August 2008); "The Wage and Hour Minefield: Some Words of Wisdom for Employers," The Metropolitan Corporate Counsel (November 2007); and "Overtime Confusion Leads to Lawsuits," Executive Counsel (July/August 2007). Mr. Schmidt earned his juris doctor degree, with distinction, from Hofstra University School of Law in 1993, where he was a notes and comments editor of the Hofstra Law Review. He received his bachelor of arts degree, with honors, from Brandeis University in 1990. Mr. Schmidt is admitted to practice in New York and before the U.S. Court of Appeals for the Second Circuit and the U.S. District Courts for the Eastern, Southern and Northern Districts of New York.

Mr. Schmidt can be contacted at 212-453-3937 or mschmidt@cozen.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.