Editorial Board   

Mr. Arenas

John Arenas

Chief Executive Officer, Worktopia

A recognized authority on flexible workplace strategies and a founder of Worktopia, John Arenas brings to the innovative company more than 20 years experience in commercial real estate. For 12 years of that time, he was involved in developing and operating business centers and globally marketing work mobility products. For the past 15 years, Mr. Arenas has been involved in helping to make companies operationally automated through software development. As chairman and CEO of STRATIS Business Center, Inc., Mr. Arenas brought the company from start up in 1997 to a successful merger with Regus Business Centres (RGU: London Stock Exchange) in which first round STRATIS investors realized an eight-fold return. Prior experience also includes tenure as a commercial real estate lender for Citigroup, and project engineer for Turner Corporation. Mr. Arenas holds a B.S. degree in civil engineering from Rutgers University and a Masters degree in business administration from the University of Michigan. Worktopia, Inc. is the global leader in On-Demand Workspace procurement services with over 1,000 workspace venues in 50 countries, including short meeting space, term office space and virtual offices on demand. For more information visit www.worktopia.com

Mr. Arenas can be contacted at 914-468-0812 or john.arenas@worktopia.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.