Editorial Board   

Mr. Kimball

Larry K. Kimball

Director of Hotel Development, C. W. Clark, Inc.

Larry K. Kimball has over thirty years of hotel experience in development, finance, operations, and asset management at the corporate and operating unit levels. Mr. Kimball is currently Director of Hotel Development for C. W. Clark, Inc., a San Diego-based commercial real estate developer. In this capacity, he is responsible for the entitlement, design, financing, and asset management of several large public-private hotel and mixed-use projects totaling ~1,200 keys with combined development costs of $600+ million. As Managing Director of Horwath Hospitality and Leisure's San Diego office, Mr. Kimball provided consulting services to the City of Garden Grove Redevelopment Office evaluating hotel development opportunities and consulted to developers of the proposed Escondido Hotel and Conference Center. Mr. Kimball spent twenty years in Hawaii working with independent resorts and hotel brands. He led the restructuring and strategic planning effort as Lanai Company's COO/CFO. There he was involved in Gold Nugget award winning multi-family residential development, luxury hotel operations, commercial and residential property management, significant cash flow improvement, and P&L accountability for $70+ million revenue operations with 1,100 employees and $650 million in assets. For five years, Mr. Kimball managed the Honolulu office of a global hospitality technology consulting practice focusing on telecommunications and other information management systems and was one of seven agents nationwide for GTE Vantage Solutions. His first ten years in Hawaii with Amfac Hotels included assignments in the corporate office as well as in their 11 hotels to improve operations efficiency and profitability. Mr. Kimball received his CHA at the inaugural CHA awards ceremony where he acted as emcee. His MBA is from Chaminade University in Honolulu, Hawaii.

Mr. Kimball can be contacted at 858-875-5146 or larryk@CWCLARKINC.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.