Editorial Board   Guest Author

Ms. Gioia

Joyce Gioia

CEO, Employer of Choice International, Inc.

Joyce Gioia is a workforce futurist concentrating on relationship aspects of the future. This arena includes workforce and workplace trends, as well as consumer, education, and business-to-business trends. Ms. Gioia is also CEO of Employer of Choice International, Inc., a distinction earned only by companies whose leadership, culture, and best practices attract, optimize, and hold top talent. Employers of Choice® enjoy "a higher level of performance, greater workforce stability, and the level of continuity that assures preservation of the knowledge base, customer loyalty, employee satisfaction, and stronger profits". Ms. Gioia has also co-authored five books which are focused on what employers must do to attract, optimize, and hold onto their best employees. A respected professional speaker and trainer, Ms. Gioia has earned the designations Certified Management Consultant, the highest certification granted by The Institute of Management Consultants, and a Certified Speaking Professional, the highest certification granted by The National Speakers Association. She is also a Founding Member of the Association of Professional Futurists and serves on their Board of Trustees. In addition, Ms. Gioia is a Legacy Professional Member of the National Speakers Association and has spoken for every major hotel brand worldwide and many independents from Macau to Memphis and from San Paulo to Port Louis, Mauritius. In 2013, she was sponsored by Marriott to speak at the Innovations in Business Travel Conference in Moscow. Ms. Gioia has spoken on 7 Continents, in 22 countries, and in 47 states. She has appeared on local and national television over 60 times in the last 2 years and recently launched her own TV program in Austin, called Looking Forward with Joyce Gioia. Ms. Gioia holds a bachelor's degree in languages and mass communications from The University of Denver and a masters in Business Administration (specializing in Marketing) from Fordham University. She also holds masters degrees in Theology and Counseling from The New Seminary. Regularly quoted in the media on a variety of workplace topics, Ms. Gioia is listed in Who's Who in America, Who's Who in the East, and the International Who's Who of Business Executives.

Please visit http://www.hermangroup.com for more information.

Ms. Gioia can be contacted at 336-210-3548 or joyce@hermangroup.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.