Editorial Board   Guest Author

Ms. Gioia

Joyce Gioia

CEO, Employer of Choice International, Inc.

Joyce Gioia is a workforce futurist concentrating on relationship aspects of the future. This arena includes workforce and workplace trends, as well as consumer, education, and business-to-business trends. Ms. Gioia is also CEO of Employer of Choice International, Inc., a distinction earned only by companies whose leadership, culture, and best practices attract, optimize, and hold top talent. Employers of Choice® enjoy "a higher level of performance, greater workforce stability, and the level of continuity that assures preservation of the knowledge base, customer loyalty, employee satisfaction, and stronger profits". Ms. Gioia has also co-authored five books which are focused on what employers must do to attract, optimize, and hold onto their best employees. A respected professional speaker and trainer, Ms. Gioia has earned the designations Certified Management Consultant, the highest certification granted by The Institute of Management Consultants, and a Certified Speaking Professional, the highest certification granted by The National Speakers Association. She is also a Founding Member of the Association of Professional Futurists and serves on their Board of Trustees. In addition, Ms. Gioia is a Legacy Professional Member of the National Speakers Association and has spoken for every major hotel brand worldwide and many independents from Macau to Memphis and from San Paulo to Port Louis, Mauritius. In 2013, she was sponsored by Marriott to speak at the Innovations in Business Travel Conference in Moscow. Ms. Gioia has spoken on 7 Continents, in 22 countries, and in 47 states. She has appeared on local and national television over 60 times in the last 2 years and recently launched her own TV program in Austin, called Looking Forward with Joyce Gioia. Ms. Gioia holds a bachelor's degree in languages and mass communications from The University of Denver and a masters in Business Administration (specializing in Marketing) from Fordham University. She also holds masters degrees in Theology and Counseling from The New Seminary. Regularly quoted in the media on a variety of workplace topics, Ms. Gioia is listed in Who's Who in America, Who's Who in the East, and the International Who's Who of Business Executives. Please visit http://www.hermangroup.com for more information.

Ms. Gioia can be contacted at 336-210-3548 or joyce@hermangroup.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.