Editorial Board   

Mr. Rajagopal

Venkat Rajagopal

Professor, Pacific International Hotel Management School

Venkatraman Rajagopal known as Venkat is currently a lecturer teaching hospitality and tourism management subjects at Pacific International Hotel Management School in New Plymouth, New Zealand. Venkat holds a degree in Commerce, a Masters in Business Administration and a Masters in International Hospitality Management. With more than 20 years experience in the hospitality industry, Mr. Rajagopal has worked his way up in all departments of the industry, holding senior management positions such as Director of Finance, Director of Food and Beverage and General Manager. He has worked with city hotels, beach resorts and game parks, in India, Middle East, Africa and New Zealand. Most of the properties have been owned and operated by such well known chains as the Indian Hotels Company Ltd., (which owns and operates Taj and Taj groups of hotels in India and abroad), Intercontinental Hotels, The Kempinski Group, (Leading Hotels of the World), Preferred Group of Hotels, Stamford Plaza and Sheraton to name a few. Mr. Rajagopal has also been responsible for computerization of front office, food and beverage and interfacing of the same with back office accounts for one of the best beach resorts in Mombasa, Kenya, East Africa. He is very proud to have introduced “expatriate business” as one of the important segments for a city hotel in Nairobi, Kenya. Mr. Rajagopal has conducted many training sessions and workshops for middle and senior management staff in the hotel industry as part of “Training within Industry”, and has also been guest lecturer at the Institute of Hotel Management, Catering Technology and Applied Nutrition in India. Mr. Rajagopal has chosen to live and work in New Zealand because of the unprecedented growth of the hospitality and tourism sector within the country. In recent times that has resulted in increased opportunities for skilled and qualified personnel.

Mr. Rajagopal can be contacted at 64 9 8350535 or venkatr@pihms.ac.nz

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.