Editorial Board   

Mr. Rajagopal

Venkat Rajagopal

Professor, Pacific International Hotel Management School

Venkatraman Rajagopal known as Venkat is currently a lecturer teaching hospitality and tourism management subjects at Pacific International Hotel Management School in New Plymouth, New Zealand. Venkat holds a degree in Commerce, a Masters in Business Administration and a Masters in International Hospitality Management. With more than 20 years experience in the hospitality industry, Mr. Rajagopal has worked his way up in all departments of the industry, holding senior management positions such as Director of Finance, Director of Food and Beverage and General Manager. He has worked with city hotels, beach resorts and game parks, in India, Middle East, Africa and New Zealand. Most of the properties have been owned and operated by such well known chains as the Indian Hotels Company Ltd., (which owns and operates Taj and Taj groups of hotels in India and abroad), Intercontinental Hotels, The Kempinski Group, (Leading Hotels of the World), Preferred Group of Hotels, Stamford Plaza and Sheraton to name a few. Mr. Rajagopal has also been responsible for computerization of front office, food and beverage and interfacing of the same with back office accounts for one of the best beach resorts in Mombasa, Kenya, East Africa. He is very proud to have introduced “expatriate business” as one of the important segments for a city hotel in Nairobi, Kenya. Mr. Rajagopal has conducted many training sessions and workshops for middle and senior management staff in the hotel industry as part of “Training within Industry”, and has also been guest lecturer at the Institute of Hotel Management, Catering Technology and Applied Nutrition in India. Mr. Rajagopal has chosen to live and work in New Zealand because of the unprecedented growth of the hospitality and tourism sector within the country. In recent times that has resulted in increased opportunities for skilled and qualified personnel.

Mr. Rajagopal can be contacted at 64 9 8350535 or venkatr@pihms.ac.nz

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.