Editorial Board   Guest Author

Mr. Giglio

Gianluca Giglio

Managing Director, Ragosta Hotels Collection

Gianluca Giglio is managing director of Ragosta Hotels Collection headquartered on the Amalfi Coast of Italy. Mr. Giglio is credited with creating the three year-old luxury hotel collection and oversees the operations, branding, and development, sales and marketing for the collection. At present, the collection consists of three luxury boutique properties; the 77-room Hotel Raito situated above the villages of Vietri sul Mare and Raito and overlooking the Bay of Salerno; the boutique 22-room Relais Paradiso a private resort housing spectacular suites, private pool and personalize service; and the new 61-room resort, La Plage Resort located in Taormina-Sicily. Under Mr. Giglio's direction, Ragosta Hotels Collection will expand to include a fourth hotel in the center of Rome. Perhaps Mr. Giglio's crowning achievement has been the successful creation and launch of the company's personalize guest service program. The Define Your Lifestyle guest program enables guests of Ragosta Hotels the opportunity to customize their hotel stay. The program extends beyond the traditional guest loyalty programs featuring in room design, culinary offerings, wellness facilities, therapies and treatments and public spaces. Mr. Giglio' goal is to target a new generation of traveler desiring a hospitality experience that is exceptional, mirrors their lifestyle in unique destinations. Ragosta Hotels guests have specific tastes and needs and it is important for the organization to ensure it exceeds their exceptations in terms of hospitality during their holiday or business stay. To make this experience work and seem seamless to the guest, Ragosta Hotels combines multiple hotel story elements together such as the architecture, design and service aspects. In addition, Mr. Giglio also has launched a successful innovative social networking marketing program for Ragosta Hotels Collection. This web-based program allows the company to gain a greater understanding of guests' needs and communicates directly with past and future clients. Because of the interactive component, the program closely monitors guest feedback and provided a true sense in how the properties are in terms of service. Mr. Giglio began his hospitality career in 1989 at the U.K.-based De Vere Hotels and Resorts. In 2000, he served as the executive director of the Giglio Group Hotels, which features four and five-star hotels located throughout Italy. While at Giglio Group he held several operations and management positions eventually overseeing hotel operations including food and beverage and revenue management. In addition, Mr. Giglio oversaw operations and held management positions at properties at luxury properties throughout Europe and Italy. Born and raised in Sorrento, Italy, Mr. Giglio received a diploma in contemporary studies at F. Severi Liceo Scientifico, Castellammare di Stabia, Italy. He received an Executive Master's degree in Tourism and Management from St. Patrick's College, London, U.K. and studied German at the University of Wien in Austria. He is fluent in English, German and Italian. Mr. Giglio often attends executive hospitality professional development courses to ensure he remains well-versed in the latest industry trends and issues. In January 2010, Mr. Giglio was honored as one of “The Finest Hoteliers Worldwide” by the American Academy of Hospitality Science. In addition, Mr. Giglio serves on several expert panels for organizations such as Forrester Research and the Gerson Lehrman Group (GLG).

Mr. Giglio can be contacted at gianluca@hotelierlife.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.