Editorial Board   Guest Author

Mr. Giglio

Gianluca Giglio

Managing Director, Ragosta Hotels Collection

Gianluca Giglio is managing director of Ragosta Hotels Collection headquartered on the Amalfi Coast of Italy. Mr. Giglio is credited with creating the three year-old luxury hotel collection and oversees the operations, branding, and development, sales and marketing for the collection. At present, the collection consists of three luxury boutique properties; the 77-room Hotel Raito situated above the villages of Vietri sul Mare and Raito and overlooking the Bay of Salerno; the boutique 22-room Relais Paradiso a private resort housing spectacular suites, private pool and personalize service; and the new 61-room resort, La Plage Resort located in Taormina-Sicily. Under Mr. Giglio's direction, Ragosta Hotels Collection will expand to include a fourth hotel in the center of Rome. Perhaps Mr. Giglio's crowning achievement has been the successful creation and launch of the company's personalize guest service program. The Define Your Lifestyle guest program enables guests of Ragosta Hotels the opportunity to customize their hotel stay. The program extends beyond the traditional guest loyalty programs featuring in room design, culinary offerings, wellness facilities, therapies and treatments and public spaces. Mr. Giglio' goal is to target a new generation of traveler desiring a hospitality experience that is exceptional, mirrors their lifestyle in unique destinations. Ragosta Hotels guests have specific tastes and needs and it is important for the organization to ensure it exceeds their exceptations in terms of hospitality during their holiday or business stay. To make this experience work and seem seamless to the guest, Ragosta Hotels combines multiple hotel story elements together such as the architecture, design and service aspects. In addition, Mr. Giglio also has launched a successful innovative social networking marketing program for Ragosta Hotels Collection. This web-based program allows the company to gain a greater understanding of guests' needs and communicates directly with past and future clients. Because of the interactive component, the program closely monitors guest feedback and provided a true sense in how the properties are in terms of service. Mr. Giglio began his hospitality career in 1989 at the U.K.-based De Vere Hotels and Resorts. In 2000, he served as the executive director of the Giglio Group Hotels, which features four and five-star hotels located throughout Italy. While at Giglio Group he held several operations and management positions eventually overseeing hotel operations including food and beverage and revenue management. In addition, Mr. Giglio oversaw operations and held management positions at properties at luxury properties throughout Europe and Italy. Born and raised in Sorrento, Italy, Mr. Giglio received a diploma in contemporary studies at F. Severi Liceo Scientifico, Castellammare di Stabia, Italy. He received an Executive Master's degree in Tourism and Management from St. Patrick's College, London, U.K. and studied German at the University of Wien in Austria. He is fluent in English, German and Italian. Mr. Giglio often attends executive hospitality professional development courses to ensure he remains well-versed in the latest industry trends and issues. In January 2010, Mr. Giglio was honored as one of “The Finest Hoteliers Worldwide” by the American Academy of Hospitality Science. In addition, Mr. Giglio serves on several expert panels for organizations such as Forrester Research and the Gerson Lehrman Group (GLG).

Mr. Giglio can be contacted at gianluca@hotelierlife.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.