Editorial Board   

Mr. Holthouser

Jim Holthouser

Senior Vice President Brand Management, Embassy Suites Hotels

As the global head of brand management for Embassy Suites Hotels, Jim Holthouser leads marketing, sales, revenue management, research and development and franchise owner relations efforts for the $1.8B annual revenues brand. He was named to the position in February 2006. Mr. Holthouser also serves as global head of full service brands (Hilton, Doubletree and Embassy Suites) for Hilton Worldwide, an additional responsibility he picked up in March 2009, following the restructuring of the company and its relocation to new corporate headquarters in the DC metro area. With 20 years of experience in the lodging, restaurant and gaming industries, Mr. Holthouser has held a series of senior management positions within Hilton Worldwide. His career with the company began in 1979 as the director of market research for Promus, where he created a number of cutting-edge industry and consumer measurement systems for both domestic and international marketing. Over the years, Mr. Holthouser has assumed increasingly important roles in the branding, franchising and marketing arenas. Before his assignment at Embassy Suites, Mr. Holthouser served as senior vice president, brand management, for Homewood Suites by Hilton. While at the helm of the Homewood Suites brand, Mr. Holthouser launched an aggressive development program to increase overall distribution. This program grew the extended stay brand from 80 hotels to 170 hotels, with another 110 in the development pipeline. Today, the Homewood Suites brand numbers some 400+ hotels open and in the pipeline. Under Mr. Holthouser's leadership, the Homewood Suites brand also became the first extended stay hotel chain to offer its guests complimentary, high-speed Internet access. Under Mr. Holthouser's leadership over the last three and a half years, the Embassy Suites brand has won numerous awards for product and service quality. His primary focus is to grow the brand aggressively, with the goal of having 400 hotels open or in the pipeline within the next five years. Currently the brand has 207 hotels open with almost 50 in the development pipeline. To support this goal, Mr. Holthouser oversaw the development of a new, more cost efficient prototype and introduced a one-room suite product into the brand's program. As Global Head of Full Service Brands for Hilton Worldwide, Mr. Holthouser also works closely with the Hilton Hotels and Doubletree brands to make sure the full service portfolio is strategically and tactically coordinated. Mr. Holthouser received his MA in economics / political science from the University of Louisville and his international MBA from the American Graduate School of International Management. He is fluent in German and has a strong working knowledge of French.

Mr. Holthouser can be contacted at 703-883-1000 or jim.holthouser@hilton.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.