Editorial Board   Guest Author

Mr. Kinard

Andy Kinard

President, Car Charging Group Inc.

As President of Miami Beach, Florida-based Car Charging Group Inc., Andy Kinard spearheads the company's mission to accomplish this goal by developing a nationwide infrastructure to provide, install and maintain conveniently-located electric car charging stations compatible with all electric vehicles at no cost to the business/property owner. Prior to joining Car Charging Group, Mr. Kinard was an integral part of the pioneering team tasked with developing the necessary infrastructure for charging electric vehicles (EV) at Florida Power & Light Company (FPL), one of the largest and highest-performing electric utilities in the nation. Through his 15-year engineering tenure with FPL, Mr. Kinard became immersed in numerous automobile and environment-related initiatives in Florida. Mr. Kinard is a graduate of Auburn University with a Bachelor of Science Degree in Engineering. Among his many accomplishments, Mr. Kinard was chosen as a guest speaker at the World Energy Congress in 2004 and served on the board of directors of the South Florida Manufacturing Association from 2000 to 2003.

Mr. Kinard can be contacted at 305-521-0200 or andy@carcharging.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.