Editorial Board   

Mr. Bermingham

James Bermingham

Vice President, Montage Hotels & Resorts

James Bermingham is Vice President of Montage Hotels & Resorts and Managing Director of Montage Laguna Beach. In his roles, Mr. Bermingham oversees Montage Laguna Beach, Montage Beverly Hills, Montage Deer Valley, and Montage Residences Corporation. In addition, he supervises the management company in sales, human resources, culture development and training, and supports the development team. The veteran hotelier has been the Managing Director at Montage Laguna Beach from its opening in 2003, and has played an integral role in guiding the team that has helped Montage achieve significant industry and public acclaim. Driven by a philosophy which mandates excellence, a “good neighbor” policy and great attention to detail, Mr. Bermingham attributes Montage's resounding success to the exceptionally talented, committed and gracious staff. “This commitment is pervasive throughout the company,” he says. “Everyone who works here has a shared vision and enthusiasm for their job, which ultimately creates an unparalleled experience for our guests and residents.” Mr. Bermingham began his 25-year hospitality career as a manager trainee at the Clarence Hotel in his hometown of Dublin, Ireland, where he spent many years honing his talents. Realizing that he was ready to embark on a lifetime career in the hotel industry, he moved to London, England, where he began a career with ITT Sheraton and the Luxury Collection, which spanned ten years. He worked as General Manager of ITT Sheraton's Five Diamond St. Regis in Houston, Texas. During his tenure with ITT Sheraton and the Luxury Collection, Mr. Bermingham accrued many accolades for his accomplishments, including "The Divisional President Award" for outstanding achievement and the “Top Sales Team Award” for the North American division. In 1998, he joined Mirage Resorts as opening Vice President of Hotel Operations at the Beau Rivage in Biloxi, Mississippi. The following year, he moved his family to Washington, D.C. taking a position as General Manager of the acclaimed Latham Hotel, where he was also responsible for its sister property, the boutique Georgetown Inn. Here Mr. Bermingham earned the MeriStar Hotels & Resorts “General Manager Excellence Award - Best Food and Beverage.” Mr. Bermingham takes an active role in serving the surrounding community where he lives in Orange County, California. A hallmark of his community involvement is “Hearts of Montage,” a comprehensive outreach program which supports non-profit programs throughout Orange County. Demonstrating his commitment, Mr. Bermingham has served on numerous Orange County non-profit and hospitality industry boards and committees, among them the Boys & Girls Club of Laguna Beach, the Ocean Institute, the Anaheim and Orange County Convention and Visitor's Bureau and the Orange County Tourism Council.

Mr. Bermingham can be contacted at 949-715-6000 or jbermingham@montagehotels.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.