Editorial Board   

Mr. Bermingham

James Bermingham

Vice President, Montage Hotels & Resorts

James Bermingham is Vice President of Montage Hotels & Resorts and Managing Director of Montage Laguna Beach. In his roles, Mr. Bermingham oversees Montage Laguna Beach, Montage Beverly Hills, Montage Deer Valley, and Montage Residences Corporation. In addition, he supervises the management company in sales, human resources, culture development and training, and supports the development team. The veteran hotelier has been the Managing Director at Montage Laguna Beach from its opening in 2003, and has played an integral role in guiding the team that has helped Montage achieve significant industry and public acclaim. Driven by a philosophy which mandates excellence, a “good neighbor” policy and great attention to detail, Mr. Bermingham attributes Montage's resounding success to the exceptionally talented, committed and gracious staff. “This commitment is pervasive throughout the company,” he says. “Everyone who works here has a shared vision and enthusiasm for their job, which ultimately creates an unparalleled experience for our guests and residents.” Mr. Bermingham began his 25-year hospitality career as a manager trainee at the Clarence Hotel in his hometown of Dublin, Ireland, where he spent many years honing his talents. Realizing that he was ready to embark on a lifetime career in the hotel industry, he moved to London, England, where he began a career with ITT Sheraton and the Luxury Collection, which spanned ten years. He worked as General Manager of ITT Sheraton's Five Diamond St. Regis in Houston, Texas. During his tenure with ITT Sheraton and the Luxury Collection, Mr. Bermingham accrued many accolades for his accomplishments, including "The Divisional President Award" for outstanding achievement and the “Top Sales Team Award” for the North American division. In 1998, he joined Mirage Resorts as opening Vice President of Hotel Operations at the Beau Rivage in Biloxi, Mississippi. The following year, he moved his family to Washington, D.C. taking a position as General Manager of the acclaimed Latham Hotel, where he was also responsible for its sister property, the boutique Georgetown Inn. Here Mr. Bermingham earned the MeriStar Hotels & Resorts “General Manager Excellence Award - Best Food and Beverage.” Mr. Bermingham takes an active role in serving the surrounding community where he lives in Orange County, California. A hallmark of his community involvement is “Hearts of Montage,” a comprehensive outreach program which supports non-profit programs throughout Orange County. Demonstrating his commitment, Mr. Bermingham has served on numerous Orange County non-profit and hospitality industry boards and committees, among them the Boys & Girls Club of Laguna Beach, the Ocean Institute, the Anaheim and Orange County Convention and Visitor's Bureau and the Orange County Tourism Council.

Mr. Bermingham can be contacted at 949-715-6000 or jbermingham@montagehotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.