Editorial Board   

Ms. Gould

Nicole Gould

Senior Interior Designer, Hatchett Hospitality

Nicole Gould has served as a Senior Interior Designer at Hatchett Hospitality since 2003. She is based at the company's regional sales and design center in Raleigh, where her responsibilities include coordinating closely with the company's customers, sales people, and sales support staff to translate "design" into "reality." She also works with manufacturers, including on developing new products such as she did recently with a major carpet company. Ms. Gould has more than seven years of hospitality design experience and is an allied member of the American Society of Interior Designer (ASID). She earned her degree in interior design from East Carolina University. Ms. Gould and her husband, Jeremy, who is vice president of national accounts with Hatchett Hospitality, reside in Raleigh.

Ms. Gould can be contacted at 919-570-2050 or nicole@hatchetthospitality.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.