Editorial Board   Guest Author

Mr. Di Stanisloa

Bill Di Stanisloa

Founder & Principal, GreenSpa 101 LLC

Bill Di Stanisloa brings with him more than 22 years of personal and professional experience in the field of Holistic Health and Nutrition and 30 years in the business world including hospitality, property management, spa and salon development and operations. Mr. Di Stanisloa has also led a global product portfolio bringing customers together during the dot.com era. He has served director roles for a multitude of positions which include committee member of resort operations at Amelia Island Plantation Resort, its' Holistic Spa and Salon and the Resort Green Program. The Spa at Amelia Island Plantation was recognized and awarded the “Top Salons and Spas in 2008” by Jacksonville Magazine. Mr. Di Stanisloa received a fine arts scholarship out of high school but did not stop there, after engaging in a multitude of employment interests he eventually held lead positions in businesses defined as hospitality, property management and real estate while continuing his education in Cosmetology, Massage, Skin Care and Holistic Healing. He knew that it would be necessary to visually serve as a role model for success for others in the above vocations so he enrolled in evening classes for film and video, stage, producing and directing which resulted in many live conferences titled as Master of Ceremonies. Mr. Di Stanisloa's experience through-out the years also led him into executive management consulting domestically and globally for an on-line portfolio of wellness products and services in the beginning of the dot COM era. Committed to the environment and all living things; Mr. Di Stanisloa originally established GreenSpa101 to serve as an educational vessel assisting companies and organizations choosing to go "Green". He brings with him over 20 years of successful project management. As a dynamic and passionate Public Speaker he has steered many for-profit and non-profit entities toward the improvement and creation of environmentally friendly initiatives which includes reformulation of products and target marketing. Mr. Di Stanisloa has actively served on a number of 501C3 boards such as the Advisory Board for Florida State College, The Heritage Institute, YMCA First Coast, Corporate Volunteer Council, NE Florida Music Conservatory and The Sustainability Institute, all located in his region of North Florida. His current board and member positions include the United States Green Building Council for North Florida and State of Florida Green Lodging Program. Supporting organizations like the Sierra Club, National Wildlife Federation, and Ocean Conservancy all representing animal rights and planet protection are understood by Bill Di Stanisloa. As a Public Speaker, Mr. Di Stanisloa serves as a role model of passion and direction for positive change to all audiences in environmental awareness. In his role as Green Team leader at Amelia Island, he “ramped up” the work in "Green Lodging" resulting in the one of the largest - and quickest - "Green" certifications for any 4-Diamond resort in Florida. As such, Mr. Di Stanisloa proposed the first Green Lodging Mentor Program in the state. Mr. Di Stanisloa is also writing an inspirational book which will share his successes throughout his life including how he overcame professional and personal adversities.

Mr. Di Stanisloa can be contacted at 904-879-9203 or Bill@GreenSpa101.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.