Editorial Board   Guest Author

Ms. Womack

Jamie Womack

Vice President, Corporate Marketing & Sales Training, Careerbuilder

Jamie Womack is the vice president of corporate marketing and sales training at CareerBuilder, the global leader in human capital solutions. In her role, Ms. Womack directs the development of strategic marketing for the corporate marketing team and focuses on the recruitment needs of employers of all sizes. This includes overseeing business-to-business strategy including communications, advertising, promotions, events, and customer lifecycle and loyalty. In addition to leading corporate marketing efforts, Ms. Womack manages the sales training program at CareerBuilder. She works closely with her team of trainers to clearly communicate sales strategies, tactics, product developments and overall company goals to CareerBuilder's sales force. Ms. Womack has been with the CareerBuilder organization for seven years. Prior to her role as vice president of marketing, she worked as a vice president in the sales training department and as a marketing team director. Before joining CareerBuilder, Ms. Womack worked in the real estate and mortgage industry. Ms. Womack has a bachelor's degree from Florida State University and is pursuing her masters of business administration from Northwestern University's Kellogg School of Management.

Ms. Womack can be contacted at 773-527-2434 or Jamie.womack@careerbuilder.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.