Editorial Board   

Ms. Mendelson

Nancy Mendelson

Senior Vice President, Branding & Communication, Loews Hotels

In her role as Senior Vice President - Branding & Communication, Nancy Mendelson oversees the management and strategic development of the Loews Hotels brand, as well as insuring that all brand messaging is consistently communicated to both internal and external audiences: This includes media channels such as advertising, public relations, social media, direct marketing and the web. Since joining Loews Hotels in 2007, Ms. Mendelson has helped to reposition the brand with a new logo and new marketing efforts which include a new guest loyalty program, You First, LTV a new advertiser-supported in-room television channel and many new strategic partnerships. Ms. Mendelson came to Loews with more than 25 years of branding, media, marketing and communications experience. Prior to joining Loews, she was Vice President and Creative Director of PRI, a New York City-based event, media and marketing communication services company, where her clients included Loews Hotels, Loews Corp., CBS Television, Sirius Satellite Radio, New York University and the 92nd Street Y. Previously, she headed MPI/Mendelson Productions, Inc., which specialized in, branding, marketing and media consulting, project management, creative development and design, film and video production. From 1981 to 1988, she was with CBS Television Network, serving in a variety of positions including Executive Producer/Creative Director, Special Projects, CBS Broadcast Group and Creative Director for CBS Marketing. Her relationship with Loews Hotels spans 19 years. She has also worked in the fields of advertising and publishing. The recipient of numerous industry awards, Ms. Mendelson is a published writer and member of Writers Guild of America, the Forbes Executive Women's Board and the Strategic Planning and Executive Planning Committees for NYU International Hospitality Industry Investment Conference.

Ms. Mendelson can be contacted at 212-521-2777 or nmendelson@loewshotels.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.