Editorial Board   Guest Author

Mr. Shiekh

Zia Shiekh

CEO, Svenska Hotels

Zia Shiekh has a very successful track record of building a $100 million multi-national business from scratch and growing it to an operation of over 2,000 employees with 40% profit margins. Born and brought up in Stockholm, Sweden, Mr. Shiekh has studied, worked, built businesses and supported customers across North America, Europe and Asia-Pacific. With background in investment banking working with Morgan Stanley, Mr. Shiekh led and established an international call centre and business process outsourcing (BPO) company, Infowavz International, in April 2000 with financing from India's largest venture capital fund, ICICI Ventures. In 4 years, he helped build Infowavz into one of India's leading BPOs with blue-chip clients, including Microsoft, Louis Vuitton, Nordic Track, AT&T, HP, IBM, Dell, Daimler Benz and BT, amongst others. In April 2004, Mr. Shiekh successfully provided an exit to ICICI through a strategic sale to Stream, a global BPO company headquartered in Dallas, Texas, USA, backed by Miami-based private equity firm, HIG Capital, with over $2 billion in assets under management. Over the next five years, Mr. Shiekh turned around the loss-making Indian operations of Stream into a highly profitable organization of over 2,000 people spread across multiple locations in India, Malaysia, Philippines, Taiwan and Japan. In July 2008, Mr. Shiekh helped take Stream public with listing on the American Stock Exchange after which he sold his shareholding and exited Stream in April 2009 to focus on establishing a premier, high-end 5-star boutique hotel chain - Svenska Hotels. Mr. Shiekh has a Masters degree in Finance and an MBA from the London Business School and the University of Chicago's Booth School of Business. He has also done executive programs in hospitality at the Cornell Hotel School, Cornell University, Ithaca, New York, USA. Svenska Design Hotels are a collection of modern boutique 5-star hotels in India based on Swedish design philosophy and contemporary European styling with clean lines and minimalist interiors. Svenska offers trend-setting concepts and chic design elements combined with signature service and personalized hospitality, creating truly memorable experiences for its discerning guests. Svenska is a lifestyle product, with hotels located in prime city centre areas or business districts, catering to every need of sophisticated luxury travellers, whether on business or pleasure. All Svenska Hotels have smart international staff handpicked from locations around the globe, who are then carefully trained in Asian hospitality to provide guests with a refined and tailored experience that is beyond 5-star. Beyond its first two hotels in India in Mumbai and Bangalore, Svenska has aggressive expansion plans across multiple Indian states, including New Delhi, West Bengal, Rajasthan, Andhra Pradesh, Kerala, Chhattisgarh and Uttarkhand, with a 10-year vision for Year 2020 with 20 new hotels being launched across India and overseas.

Mr. Shiekh can be contacted at +91-22-44310000 or zshiekh@svenskahotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.