Editorial Board   Guest Author

Mr. Shiekh

Zia Shiekh

CEO, Svenska Hotels

Zia Shiekh has a very successful track record of building a $100 million multi-national business from scratch and growing it to an operation of over 2,000 employees with 40% profit margins. Born and brought up in Stockholm, Sweden, Mr. Shiekh has studied, worked, built businesses and supported customers across North America, Europe and Asia-Pacific. With background in investment banking working with Morgan Stanley, Mr. Shiekh led and established an international call centre and business process outsourcing (BPO) company, Infowavz International, in April 2000 with financing from India's largest venture capital fund, ICICI Ventures. In 4 years, he helped build Infowavz into one of India's leading BPOs with blue-chip clients, including Microsoft, Louis Vuitton, Nordic Track, AT&T, HP, IBM, Dell, Daimler Benz and BT, amongst others. In April 2004, Mr. Shiekh successfully provided an exit to ICICI through a strategic sale to Stream, a global BPO company headquartered in Dallas, Texas, USA, backed by Miami-based private equity firm, HIG Capital, with over $2 billion in assets under management. Over the next five years, Mr. Shiekh turned around the loss-making Indian operations of Stream into a highly profitable organization of over 2,000 people spread across multiple locations in India, Malaysia, Philippines, Taiwan and Japan. In July 2008, Mr. Shiekh helped take Stream public with listing on the American Stock Exchange after which he sold his shareholding and exited Stream in April 2009 to focus on establishing a premier, high-end 5-star boutique hotel chain - Svenska Hotels. Mr. Shiekh has a Masters degree in Finance and an MBA from the London Business School and the University of Chicago's Booth School of Business. He has also done executive programs in hospitality at the Cornell Hotel School, Cornell University, Ithaca, New York, USA. Svenska Design Hotels are a collection of modern boutique 5-star hotels in India based on Swedish design philosophy and contemporary European styling with clean lines and minimalist interiors. Svenska offers trend-setting concepts and chic design elements combined with signature service and personalized hospitality, creating truly memorable experiences for its discerning guests. Svenska is a lifestyle product, with hotels located in prime city centre areas or business districts, catering to every need of sophisticated luxury travellers, whether on business or pleasure. All Svenska Hotels have smart international staff handpicked from locations around the globe, who are then carefully trained in Asian hospitality to provide guests with a refined and tailored experience that is beyond 5-star. Beyond its first two hotels in India in Mumbai and Bangalore, Svenska has aggressive expansion plans across multiple Indian states, including New Delhi, West Bengal, Rajasthan, Andhra Pradesh, Kerala, Chhattisgarh and Uttarkhand, with a 10-year vision for Year 2020 with 20 new hotels being launched across India and overseas.

Mr. Shiekh can be contacted at +91-22-44310000 or zshiekh@svenskahotels.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.