Editorial Board   Guest Author

Mr. Dombey

Olivier Dombey

Chief Information Officer, HotelTravel.com

Olivier Dombey has over 20-years of professional experience gained in the travel, hospitality and tourism, online marketing, distribution technology, and consulting field. He is currently Chief Information Officer at HotelTravel.com, a leading online travel agency, responsible for the company's worldwide business development strategy and execution, connectivity partners, supply channels and hotel partners acquisition and account management, revenue management and margin optimization, market strategies, intelligence and competitive analysis, website content strategy and management in 8 languages, online and offline marketing, brand, advertising, promotions, sponsorship and partnerships, affiliate program, loyalty program, social media, website optimization, testing, creative content, visitor motivations and behavioural patterns, traffic flow and funnel management, and finally managing the company's MIS and corporate KPI reporting. Previously, Mr. Dombey was an appointed Board Advisor at Derbysoft, a leading Chinese technology company serving the hospitality distribution industry, which mission is to create a worldwide online hotel global distribution network (GDN). Prior to that, Mr. Dombey was Regional Vice President Asia Pacific for Pegasus Solutions and Utell Hotels and Resorts. During his tenure he had full responsibility and financial accountability for sales and account management of Pegasus full suite of products and services in the Asia Pacific region, including CRS, distribution, hotel representation, marketing, and financial services. He led all commercial activities for the region with teams in Singapore, Tokyo, Sydney and China. His achievements won him the Pegasus 2005/2006 'Victor Ludorum' Award for exemplary achievements. Concurrently, Mr. Dombey held a Board position on the Global Board of HEDNA (Hotel Electronic Distribution Association) and also chaired the HEDNA ASPAC Committee as the industry representative and the voice for Asia Pacific, he was very much involved in enabling industry best practices and standards. Preceding that, Mr. Dombey was Managing Director of Ou Yang Business Consulting China, a sister company of Partners in Marketing UK, a travel and hospitality distribution technology business consultancy, which is co-founded in 1995 and with offices both in Beijing and London. Mr. Dombey also worked as Director of Marketing for the Seychelles Tourism Board, overseeing brand building, and worldwide B2C marketing and promotions. He also worked at Galileo International, where he started his career as business analyst and moving to business development positions. For 3 consecutive years, Mr. Dombey was also the elected Chairman of the Chartered Institute of Marketing Travel Industry Group (CIMtIG), the UK's largest cross-sector travel industry association. He is also the author of numerous industry articles and research papers, he is a regular speaker and moderator at conferences, seminars and training courses, and he is listed in the 2000 edition of International Who's Who of Professionals. Mr. Dombey holds a B.A. (Hons) in Business Administration from London Middlesex University and a B.A. Business Administration from the renowned French Ecole Superieure de Commerce Reims. He also holds the prestigious Diploma CIM of the Chartered Institute of Marketing, and he is an official Chartered Marketer recognized by the British Crown. Finally, Mr. Dombey speaks fluent English, French, Spanish and Mandarin.

Mr. Dombey can be contacted at 66076282808 or olivier@hoteltravel.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.