Editorial Board   Guest Author

Mr. Dombey

Olivier Dombey

Chief Information Officer, HotelTravel.com

Olivier Dombey has over 20-years of professional experience gained in the travel, hospitality and tourism, online marketing, distribution technology, and consulting field. He is currently Chief Information Officer at HotelTravel.com, a leading online travel agency, responsible for the company's worldwide business development strategy and execution, connectivity partners, supply channels and hotel partners acquisition and account management, revenue management and margin optimization, market strategies, intelligence and competitive analysis, website content strategy and management in 8 languages, online and offline marketing, brand, advertising, promotions, sponsorship and partnerships, affiliate program, loyalty program, social media, website optimization, testing, creative content, visitor motivations and behavioural patterns, traffic flow and funnel management, and finally managing the company's MIS and corporate KPI reporting. Previously, Mr. Dombey was an appointed Board Advisor at Derbysoft, a leading Chinese technology company serving the hospitality distribution industry, which mission is to create a worldwide online hotel global distribution network (GDN). Prior to that, Mr. Dombey was Regional Vice President Asia Pacific for Pegasus Solutions and Utell Hotels and Resorts. During his tenure he had full responsibility and financial accountability for sales and account management of Pegasus full suite of products and services in the Asia Pacific region, including CRS, distribution, hotel representation, marketing, and financial services. He led all commercial activities for the region with teams in Singapore, Tokyo, Sydney and China. His achievements won him the Pegasus 2005/2006 'Victor Ludorum' Award for exemplary achievements. Concurrently, Mr. Dombey held a Board position on the Global Board of HEDNA (Hotel Electronic Distribution Association) and also chaired the HEDNA ASPAC Committee as the industry representative and the voice for Asia Pacific, he was very much involved in enabling industry best practices and standards. Preceding that, Mr. Dombey was Managing Director of Ou Yang Business Consulting China, a sister company of Partners in Marketing UK, a travel and hospitality distribution technology business consultancy, which is co-founded in 1995 and with offices both in Beijing and London. Mr. Dombey also worked as Director of Marketing for the Seychelles Tourism Board, overseeing brand building, and worldwide B2C marketing and promotions. He also worked at Galileo International, where he started his career as business analyst and moving to business development positions. For 3 consecutive years, Mr. Dombey was also the elected Chairman of the Chartered Institute of Marketing Travel Industry Group (CIMtIG), the UK's largest cross-sector travel industry association. He is also the author of numerous industry articles and research papers, he is a regular speaker and moderator at conferences, seminars and training courses, and he is listed in the 2000 edition of International Who's Who of Professionals. Mr. Dombey holds a B.A. (Hons) in Business Administration from London Middlesex University and a B.A. Business Administration from the renowned French Ecole Superieure de Commerce Reims. He also holds the prestigious Diploma CIM of the Chartered Institute of Marketing, and he is an official Chartered Marketer recognized by the British Crown. Finally, Mr. Dombey speaks fluent English, French, Spanish and Mandarin.

Mr. Dombey can be contacted at +66 (0)76-282808 or olivier@hoteltravel.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.