Editorial Board   Guest Author

Mr. Pinchuk

Steven Pinchuk

Lead Customer Intelligence & Revenue Management, IBM

Steven Pinchuk is Lead Customer Intelligence & Revenue Management for IBM. NBA creates personalized 1 to 1 customer triggered interactions and is used by major banks, telecoms, insurance and retailers. IBM's SME for WW Revenue Management practice building revenue management and dynamic pricing systems that are customer centric. Mr. Pinchuk has worked inside the best customer centric companies and consulting companies and has approached this growth area from both sides of the equation with the market leaders. Mr. Pinchuk's past positions have included President of Profit Optimization Strategies; SVP Resort Profitability for Westgate Resorts; VP, Profit Optimization Systems, for SAS software (SAS is the leader in business intelligence and predictive analytics software) ;Corporate VP of RM & Distribution for Harrah's Entertainment, Inc., the world's largest Casino Hotel Company with annual revenues of $20 billion USD. Mr. Pinchuk also held Director and Vice President positions at top travel companies including Princess Cruises, Club Med and American Airlines. He held Director & VP level travel consulting positions at SABRE, PROS, and OPUS2. Mr. Pinchuk was an economic advisor to a senior US Senator who ran for President and held a Top Secret security clearance with Martin Marietta Aerospace while working on long-range defense, NASA and intelligence projects. He has multi industry international experience in RM & marketing with tour operators, resorts, hotels, rental cars, ferries, airlines, casinos, excursion companies & Broadway theaters in the U.S., Canada, Mexico, the Caribbean, Europe and Asia. Mr. Pinchuk attended Phillips Andover Academy, entered Brandeis University as a sophomore and received an Executive MBA from the University of Colorado. He has been on the Editorial Review Board of the Journal of Revenue and Pricing Management since its beginning; was chosen for a RM Advisory Board at Cornell University in both Ithaca and Singapore; chaired all of the annual RM conferences in the US, Europe and Asia for EyeforTravel. In his spare time Mr. Pinchuk is an amateur photographer and an avid scuba diver with a Master Instructor Scuba License.

Mr. Pinchuk can be contacted at 407-516-5447 or spinchuk@us.ibm.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.