Editorial Board   Guest Author

Mr. Pinchuk

Steven Pinchuk

Lead Customer Intelligence & Revenue Management, IBM

Steven Pinchuk is Lead Customer Intelligence & Revenue Management for IBM. NBA creates personalized 1 to 1 customer triggered interactions and is used by major banks, telecoms, insurance and retailers. IBM's SME for WW Revenue Management practice building revenue management and dynamic pricing systems that are customer centric. Mr. Pinchuk has worked inside the best customer centric companies and consulting companies and has approached this growth area from both sides of the equation with the market leaders. Mr. Pinchuk's past positions have included President of Profit Optimization Strategies; SVP Resort Profitability for Westgate Resorts; VP, Profit Optimization Systems, for SAS software (SAS is the leader in business intelligence and predictive analytics software) ;Corporate VP of RM & Distribution for Harrah's Entertainment, Inc., the world's largest Casino Hotel Company with annual revenues of $20 billion USD. Mr. Pinchuk also held Director and Vice President positions at top travel companies including Princess Cruises, Club Med and American Airlines. He held Director & VP level travel consulting positions at SABRE, PROS, and OPUS2. Mr. Pinchuk was an economic advisor to a senior US Senator who ran for President and held a Top Secret security clearance with Martin Marietta Aerospace while working on long-range defense, NASA and intelligence projects. He has multi industry international experience in RM & marketing with tour operators, resorts, hotels, rental cars, ferries, airlines, casinos, excursion companies & Broadway theaters in the U.S., Canada, Mexico, the Caribbean, Europe and Asia. Mr. Pinchuk attended Phillips Andover Academy, entered Brandeis University as a sophomore and received an Executive MBA from the University of Colorado. He has been on the Editorial Review Board of the Journal of Revenue and Pricing Management since its beginning; was chosen for a RM Advisory Board at Cornell University in both Ithaca and Singapore; chaired all of the annual RM conferences in the US, Europe and Asia for EyeforTravel. In his spare time Mr. Pinchuk is an amateur photographer and an avid scuba diver with a Master Instructor Scuba License.

Mr. Pinchuk can be contacted at 407-516-5447 or spinchuk@us.ibm.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.