Editorial Board   Guest Author

Mr. Walsh

Richard Walsh

Vice President of Business Development, Lodging Interactive

Richard Walsh graduated from Western Michigan University with his BA in English. He has completed some Masters studies at the University of Miami and Yale University. Mr. Walsh has spent a long and productive career working in sales and/or marketing for travel companies such as Trans World Airlines, Air France, Reed International and The Official Airline Guide. Previously, Mr. Walsh was President of Amadeus USA (a global distribution system), Wizcom (technology division of Avis Auto Rental) and founder and president of Innovata (travel content aggregator). Richard was the founder of CASMA, the Computerized Airline Sales & Marketing Association a global association of airlines and related marketing services. Mr. Walsh is currently the Vice President of Business Development for Lodging Interactive, a leading hospitality Internet and social media marketing agency. He lives in the Atlanta GA area and enjoys local sports teams, tennis, skiing and researching local historical sites.

Mr. Walsh can be contacted at 770-533-9787 or rjwalsh@lodginginteractive.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.