Editorial Board   Guest Author

Mr. Walsh

Richard Walsh

Founder & Chief Executive Officer, Travel Marketing Dynamics

Richard Walsh has spent over 40 year in the inner circles of travel combining both airlines and hospitality.  For airlines he spent years with Air France battling the GDS on ranking and preferred data exchange.  From Air France, he moved to the Official Airline Guide to help develop stronger relations with travel agents.  From there Mr. Walsh I moved to Reed Elsevier Publishing to help solve challenges for providing airline schedules and hotel directories in North America as well as the evolving challenges with technology and access to this information. 

As the President for North America, he launched Amadeus in North America.  He created Innovata to provide global flight schedules with integrated hotel advertising capabilities by location search.  He was instrumental in the conversion of Reed Elsevier and Hotel Travel Index publishing companies conversion from print to digital access. 

For hospitality specifically, Mr. Walsh helped launch multiple companies that provide effective Internet marketing services, including website creation and search engine marketing (SEM).  These companies include Vizergy and Lodging Interactive.  His current consulting services have been integrated into new hospitality technology solutions hotels in the U.S. and across Europe.  Today, it is his mission to help the hospitality industry capitalize on new technologies that benefit the hotels one-by-one based on their location, guest profiles and location benefits that relate to proximity to corporate headquarters, government facilities, attractions and events.  Through the integration of why and where a traveler is going they will receive maximum personalization and benefits. 

Please visit http://www.tmdynamics.com for more information.

Mr. Walsh can be contacted at +1 678-849-9996 or rwalsh@tmdynamics.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.