Editorial Board   Guest Author

Ms. Hawksworth

Cheryl Hawksworth

Regional Sales Manager, IDeaS, a SAS Company

Cheryl Hawksworth is a Regional Sales Manager for IDeaS - the premier provider of Pricing, Forecasting and Optimization solutions and services for the Hospitality, Travel & Transportation Industries. Ms. Hawksworth has a wealth of regional industry knowledge and leadership experience and she joined IDeaS following a successful tenure as the Head of Revenue for Grosvenor House, London. Prior to that, Ms. Hawksworth served as Group Commercial Manager at Champneys, a UK-based luxury Spa and Resort Group. Ms. Hawksworth regularly consults with individual hoteliers and hotel groups alike, to implement strong revenue management cultures across portfolios, supported by a strong commitment to her client's ongoing financial success. Ms. Hawksworth is also a founding member of the Association of Professional Revenue Management and the BAHA Hospitality Revenue Management Community.

Ms. Hawksworth can be contacted at +44(0) 7887 486181 or Cheryl.Hawksworth@ideas.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.