Editorial Board   

Ms. Halpern Lanz

Leora Halpern Lanz

President, LHL Communications

Leora Halpern Lanz has been an active leader and participant in the field of hospitality marketing since 1985, and has always been at the forefront of strategic marketing and communications. She was named the 2010 Hospitality Marketing Executive of the Year by the Big Apple (Greater New York) chapter of Hospitality Sales & Marketing Association International (HSMAI). And in February 2017, Leora was named among the Top 25 Extraordinary Minds of Hospitality Sales and Marketing, to be recognized at the HSMAI Adrian Awards dinner in New York City in February 2017. Ms. Lanz is a full time faculty member of Boston University's School of Hospitality, where she teaches introduction and advanced marketing classes as well as digital marketing. In May 2017 she was named Professor of the Year. In addition to serving as full-time faculty at BU's School of Hospitality, Ms. Lanz is also Principal of LHL Communications, assisting hotels and hospitality organizations with content marketing, branding, media relations, digital and social media advisory, and on-line reputation management, including: development of internal and external position statements; content creation and story-telling for audience engagement and connections; media training, and “branding” and “solutions” sales training. Her clients include hospitality management and ownership companies, consulting firms and advisory services, regional investment conferences around the globe as well as owners' associations. Previously, Ms. Lanz served, for 15 years as Global Director of Marketing & Communications for HVS, a leading international hospitality consulting and services firm. She was responsible for overseeing the internal and external marketing communications for the organization's multitude of offices, services, conferences, and articles and research. She directed the firm's global business teams for Marketing and Communications, Graphic Standards, Internal Communications, Social Media, Conference Branding and the Market Connections annual event. She also managed and edited the firm's weekly newsletter, the Global Hospitality Report and was the company's primary media contact. Simultaneously, Ms. Lanz directed HVS's Sales & Marketing division, working directly with a myriad of hotel properties and companies, hospitality related services, and other entertainment and recreational venues. Ms. Lanz and her team of experienced marketing communications specialists provided strategic planning, innovative sales training and action planning, social media marketing and publicity, and big-picture branding consultancy. Prior to joining HVS, Ms. Lanz served for 10 years as Director of Public Relations and Advertising for the ITT Sheraton Hotels of New York and for five years as Director of Public Relations for the Greater Boston Convention & Visitors Bureau. With ITT Sheraton, she ran the public relations and advertising operations for six hotels and played a significant public relations role for the hotels during the 1992 Democratic National Convention, and for numerous hotel openings since that time. While in Boston, she spearheaded the citywide promotion of the Monet exhibition and was invited by the Japan National Tourist Organization to teach destination marketing to tourism officials there. During her graduate studies she also handled public relations activities for the (then) new Four Seasons Hotel at the Boston Common. Ms. Lanz is an active member of the Public Relations Society of America (www.prsa.org) , having served as chairperson of the PRSA Travel & Tourism Conferences in 1998 and 2000, and a member of the Society of American Travel Writers (www.SATW.org) and Hospitality Sales & Marketing Association International (www.HSMAI.org). She is also a board member of the Cornell Club of Long Island, where she resides. She earned a bachelor's degree from Cornell University and a master's from Boston University. She has written for dozens of industry publications and excerpts of her articles are included in the American Hotel & Lodging Educational Institute's Sales and Marketing textbook 6th edition, released in March 2014.

Please visit www.lhlcommunications.com for more information.

Ms. Halpern Lanz can be contacted at 516-680-8529 or leora@lhlcommunications.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.