Editorial Board   Guest Author

Ms. Aggarwal

Benu Aggarwal

Founder & President, Milestone Internet Marketing

Benu Aggarwal, founder and president of Milestone Internet Marketing, is an expert in internet marketing strategies for the travel industry.

An award-winning internet marketing firm, Ms. Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Ms. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Milestone works with clients every step of the way to ensure their success.

Ms. Milestone has penned several articles on Search Engine and Social Media Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating "can do" attitude, Ms. Milestone has the ability to communicate technical ideas into tangible practice through step by step instruction.

Her speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Ms. Milestone has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nationwide conferences on travel, search engines and online promotions. She was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express. Milestone Internet Marketing, Inc. is a leading provider of internet marketing solutions for the lodging industry.

Milestone's portfolio of services includes Hotel Website Design, Search Engine Optimization, Pay-per-Click marketing, Social Media Optimization, eBuzz Connect™ Online Reputation Monitoring, etc. Milestone currently works with over 1000 hotels and drives over $350M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies.

Please visit http://www.milestoneinternet.com for more information.

Ms. Aggarwal can be contacted at +1 408-492-9055 or benu@milestoneinternet.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.